The most exciting word in marketing and branding is new, and a new year is the ideal time for a New Year programming makeover!
Consistency is important, but innovation and evolution are critical ingredients to stay fresh. That’s why McDonald’s would never take the Big Mac off the menu. But humans are conditioned to get excited over the next big thing. That’s why McDonald’s reintroduces the McRib as a fresh limited-time offer, and Starbucks brings back the Treat Receipt as a refreshed promotion periodically.
