What is your station doing on New Year’s Eve? This can be a tough time for stations and shows to program to the audience’s mood. What if your most high-profile air talent threw a New Year’s Eve party and turned it into a soundtrack for New Year’s Eve? That’s far more valuable than a continuous dance mix or retrospective that counts down the top hits from the past year.
Before you think of all the reasons this is a bad idea, hold on. You wouldn’t do it live. Record it in early to mid-December, and make it a real party in the studio. You’ll be playing music, playing games, and having the entire evening catered with great food and, of course, drinks.
