Radio stations that depend on news and information have trended down, down, down. “It’s not us”, they said. “It’s just PPM.” Well, it’s time for stations in the news business to take notice. Radio’s news problem is here, and it’s real. In fact, it’s reached the danger zone.
In this article, I’ll share evidence of how radio’s news problem has grown and what to do about it. Including:
- The generational divide in news appetite.
- Major problems for talk radio.
- The role of news on music stations.
- Advice for weather and traffic information.