The further from the payoff, the greater the risk of teasing. To a listener, more than 30 minutes is an eternity, especially when you consider that the average tune-in occasion for a P1 listener is just seven minutes. The Next Hour Tease is a strategy to promote content coming up a little later in the show.

Next Hour Tease

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In