Benchmarks are usually spontaneous and could happen at any moment. On 103.1 Beach-FM in Kelowna, BC, morning show Ara and Toby stumbled on a great benchmark with Toby’s Num Num Song.
In this article, I share how a personal moment became a benchmark. Including:
- How Ara and Toby turned Toby’s song into a thing.
- Expanding the feature to the audience naturally and easily.
- How to leverage a benchmark once it takes root.