Benchmarks are usually spontaneous and could happen at any moment. On 103.1 Beach-FM in Kelowna, BC, morning show Ara and Toby stumbled on a great benchmark with Toby’s Num Num Song.

In this article, I share how a personal moment became a benchmark. Including:

  • How Ara and Toby turned Toby’s song into a thing.
  • Expanding the feature to the audience naturally and easily.
  • How to leverage a benchmark once it takes root.

Ara And Toby’s Num Num Song


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