A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many stations to fail. That’s why I recommend stations get deeper into the targeting process by building a target audience persona. Collecting information about the audience is a good place to start. I recommend the OAR method.

This article outlines the OAR method of collecting audience data for a target audience persona. Including:

  • Explaining the OAR method.
  • How to observe behavior.
  • The art of asking the right questions at the right time.
  • Inexpensive research options to gather data.
  • How to organize and use the data.
  • What you’ll learn with the OAR method.

The OAR Method

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