The One That Got Away is a compelling relationship feature that connects with listeners emotionally because nearly everyone has a nagging curiosity of what could have been possible if they had made different decisions in their lives. Finding an ex-girlfriend or boyfriend to explore the possibilities is full of dramatic storyline potential.
This is usually a weekly feature, with a focus on building serial content that stretches over two or three days.
There are a couple of ways to program it. The most popular time is to launch the set up on a Friday, with the pay off at the same time on Monday. Alternatively, you could reverse the days, setting up the bit on Monday, and paying it off on Friday, with a mid-week update on Wednesday, as explained below.