Some programmers argue that building a database through online contests doesn’t deliver the ratings that fund bonus checks. They incorrectly rely on outdated assumptions that Call in To Win contests are the only way to go. That’s not correct. Those contests stopped working years ago. Leveraging the power of online entry, stations have found that they can enjoy the benefits of traditional radio contests (an excited winner on the air) and greatly expand participation beyond the typical 1-2 percent. Here’s a case study from a radio station whose online contest rocked.
Case Study: This Online Contest Rocked!
