Photo contests are popular. Selfies are hotter. Put them together and you have a selfie contest that showcases your brand. And a selfie promotion that puts listeners in a position to show off is a going to get social interaction.

Here’s how you can get into the conversation and some viral spread through listeners’ social networks.

How To Execute a Selfie Promotion

The idea is to get your brand into the conversation as part of a selfie photo. Listeners are asked to submit a photo of them listening to your station or show. Simple. Fast. Easy.

Brand it as “Show Us How You (Your Station or Show Name)”. For example, “Show us how you Kiss”.

If your brand doesn’t have a name that fits, just adjust it to the time of day you’re on. For example, “Show us what mornings are like where you are”.

You may not even need a prize. It could be a way to be part of the community.

See also  Contest: The $1000 Playlist

Be sure to provide social sharing tools, and show it off on your site(s).

For best results, set up the first few entries with photos of listeners in different environments:

  • Getting ready for school.
  • In the kitchen at breakfast
  • In the car on the way to work
  • On headphones in line at the grocery store
  • On the subway, going to work
  • Riding a skateboard or bicycle

Get as many photos as you can as quickly as possible in the promotion. This will drive more usage and more photos!

Promoting The Contest

As the photos come in, use them creatively. Pick one or two and feature every day or two on your Facebook page.

Tweet them a couple of times a day. Mention listener names on the air, thanking them for being a part of your community.


Online promotions require some setup and ongoing management. There are several good software solutions available. All are fairly inexpensive, but make sure you get one that can integrate with your station database.

See also  Online Promotion: Themed Recipe Books

If you need some help with a promotion like this, we can help you set it up and manage it. Contact us for details.