Forget Original Content: Focus on Unique Performance

Many personalities are overly focused on creating original content that has never been done before. Finding a perfect topic nobody else is doing is not a silver bullet. It’s an endless race to an unwinnable competition. Good luck with that. Someone else is almost surely doing it already. And if it’s a great idea that nobody is doing now, they will be soon. So forget about it, and refocus on unique performances. Instead, master the art of content curation.

Original Content