Everyone is focused on creating original content that has never been done before. It’s natural to assume that the silver bullet is identifying the perfect topics that nobody else is doing. Good luck with that. Someone else is almost surely doing it already. And if it’s a great idea that nobody is doing now, they will be soon. So forget about it, and refocus on unique performances.

This article explains why original content is not as important as a unique performance. Including:

  • Why original content should never be the goal.
  • Nobody is interested in original content. Here’s why. 
  • Examples of unique performances about common topics.
  • How a unique performance is like hijacking a topic.

Original Content