Nearly every radio station gives away prizes. As a result, most fail to get attention for it. Station A and Station B both have big prize giveaways. They tend to cancel out one another. It’s rare to see research that shows a clear winner for being the best contest and promotion station. But this idea could be a difference maker. Two For You and a Pair To Share is a way to stand out in this crowded world, and it adds an image of being generous and interactive with a subtle pay it forward theme.
This applies to any contests for a prize that includes a “pair” of anything: Lunch for two, two tickets to movies, concerts, sporting events, etc.
And perhaps the best benefit is the social media buzz that can be generated.