It’s rare to see research that shows a clear winner for being the best contest and promotion station. But this idea could be a difference-maker. Two For You and a Pair To Share helps stations (and personalities) stand out in a crowded market when everyone is trying to buy listener engagement. And it adds an image of being generous and interactive with a subtle pay-it-forward theme.

This article explains how to execute the Two For You And A Pair To Share concept. Including: 

  • What it is and how it works.
  • Variations on the theme can be applied to most stations and formats.
  • Keys to success.

Two For You & a Pair To Share


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