Nearly every radio station gives away prizes. As a result, most fail to get attention for it. Station A and Station B both have big prize giveaways. They tend to cancel out one another. It’s rare to see research that shows a clear winner for being the best contest and promotion station. But this idea could be a difference maker. Two For You and a Pair To Share is a way to stand out in this crowded world, and it adds an image of being generous and interactive with a subtle pay it forward theme.

This applies to any contests for a prize that includes a “pair” of anything: Lunch for two, two tickets to movies, concerts, sporting events, etc.

And perhaps the best benefit is the social media buzz that can be generated.

How To Execute Two For You & a Pair To Share

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