Nearly every radio station gives away prizes. As a result, most fail to get attention for it. Station A and Station B both have big prize giveaways. They tend to cancel out one another. It’s rare to see research that shows a clear winner for being the best contest and promotion station. But this idea could be a difference-maker. Two For You and a Pair To Share helps stations (and personalities) stand out in a crowded market when everyone is trying to buy listener engagement with prizing. And it adds an image of being generous and interactive with a subtle pay-it-forward theme.
This article explains how to execute the Two For You And A Pair To Share concept. Including:
- What it is and how it works.
- Variations on the theme that can apply to most stations and formats.
- Keys to success.