The more a radio show can add drama, suspense, or expectation to a segment or campaign, the better. When listeners become invested in the outcome, attention and time spent listening results. There are many ways to do this. One is to raise the stakes by paying off a bet between cast members.

In this article, I’ll share ideas on how to increase the audience by paying off a bet on the air. Highlights include:

  • The types of content that work with a bet.
  • How to raise the stakes and cause listeners to care.
  • What makes paying off a bet work…
  • …and what causes it to fail.

Paying Off a Bet On the Air


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