Question for Ask The Experts:
I disagree with my program director, who wants me to be more local in my content. He says I should devote one segment of each hour to local content. That’s 25% of my show! There’s not enough interesting content in my market to make that work! Who’s right?
Answer: You’re trying to achieve the same goal—making the station feel connected to the audience—but you’re talking past each other and may be missing the bigger point.
