Listeners love eavesdropping on other people’s problems. It’s an escape for them, and it’s a great way to get stories on the air. That’s why relationship features like War of the Roses and Second Date Update are so strong. but you have to know how to perform a relationship feature.

The key is building the segments naturally by following the flow of a relationship feature.

Start with a premise and take it to your audience. The stronger the premise, the better.

As in most segments on the air, success is about the story, not the topic or the name of the feature itself.

A good story builds momentum and moves forward, exploring twists, turns and multiple angles. Without a story to frame it, a segment like this often becomes a simple call-in topic that remains one dimensional, such as “What do you think about teachers dating their student’s parent?”

When you frame the segment with a story, it takes on new life, drama, emotion and passion.

See also  A Radio Show's Version Of Mean Tweets

How To Perform a Relationship Feature

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign up now for just $1 for the first 14 days!

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In