In my seminar on demand, Casting a Radio Show, I show managers and programmers how to put together a team of performers that become greater than the sum of the parts. There are multiple considerations, but one of the most important aspects is casting the show so every personality knows how to perform the role.

In this article, I show how each personality can learn to perform the role assigned. Including:

  • Examples from Seinfeld that apply to radio shows.
  • Successful shows are not run as a democracy!
  • The importance of embracing the real meaning of being a team.

How To Perform The Role


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