Saturday, November 17, 2018

Using Dialogue in Storytelling

One of the most overlooked aspects of storytelling is the use of dialogue in the telling of as story. Most radio personalities never really consider it. We think of dialogue as important in a...

Contest: 1 Song 1 Second $1,000

1 Song, 1 Second, $1,000.  So simple, fast and addictive. And it's sexy. This should be a benchmark as a station promotion and/or a show feature. There are many ways to play this game. it can...

Feature: Impossible Trivia

There are a lot of names for this feature (Mind Grind, Nearly Impossible Trivia, The Daily Tease, etc.). What you call it doesn't really matter. The game is easy to play, and gets your...

Personalities: How To Find Your Own Formula

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint by numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by creating...

Air Check Recycling

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Recycling is good for the...

The One Thing That Can Make You #1

Most clients know how much value I place on focus and simplicity.  When you get to the heart of what works on the air, the power of the one thing is the key. In fact, there's one...

Game: Name That Tune

Name That Tune has been a popular game for decades. And it's still just as relevant and fun to play on the air as ever, as long as you update it and make it...

How To Create Listener Testimonials That Work

I’ll start by saying I LOVE listener and celebrity testimonials on the air. Nothing sells a brand better than a sincere, well produced story from a passionate listener or a credible celebrity. Their recommendation...

React To Now With A Unique Angle

You've probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes...

The Power of Endorsement Ads

Have you ever wondered whether you make a difference each day? The role of air personalities should not be under estimated, no matter how strange your job seems to others! Air personalities are taste-making...

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