Sunday, January 23, 2022

Casting A Show: Arranged Marriage Morning Shows

An arranged marriage is when the bride and groom are selected by others, usually their family. It's still common in some cultures, including radio. Many companies choose personalities for their skills and assume chemistry...

The Daily Creative Process

Creating great radio shows every day is a grind. The daily creative process pays off each day, but as you're high-fiving and celebrating today's show, it's time to start working on tomorrow. In this article,...

Your Voice Is A Weapon in Communication

Every day, radio personalities go into battle in a war for listener attention. Nobody should go into battle unless prepared to win. So when that microphone turns on, bring out the big guns. And...

Promotions Download: Pixar’s Rules Of Storytelling

Get this infographic that demonstrates Pixar's 22 Rules of Telling Stories.  

Promotions Download: Show Prep Topic Form

This Word document is formatted to help organize details on each topic in the show prep process.  

Promotions Download: Daily Planner

A sequential planning template that organizes all show prep content in one place. In Word format.  

Promotions Download: Storyboard Template

This template (in PowerPoint format) helps personalities organize content and turn it into a story. For details on how to storyboard, go here.  

Promotions Download: Daily Road Map

This is a simple tool to plan a radio show each day. Customize the spreadsheet and complete each field. It also includes a Weekly Road Map planner. For details on how to use it,...

How to Program Best of Shows

One of the benefits of a content recycling strategy is maintaining a consistent sound, even when personalities are on vacation. Many programmers believe in the strategy of moving talent to the morning show or...

It’s All About The Hook Seminar on Demand

The first step in storytelling is the most important. It's the hook! Discover the power of a great opening line, and how a strong hook can add up to five times the engagement for any break...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

How To Create Surprise in Storytelling

Imagine reading a mystery novel. You get to the end, full of anticipation for the unexpected twist. But instead of a surprise, the solution...