Thursday, February 20, 2020

Feature: Million Dollar Dilemma

The Million Dollar Dilemma can lead to phone calls from listeners and generate conversation that helps with character definition. It's an updated version of Would You Rather, with an interesting twist of adding big...

Game: 3 Word Movie Game

The 3 Word Movie is a simple, but good, game to play just about anytime. If you can establish it as a regular, recurring feature on the air, it can be a great game to...

Effective Talent Coaching Demands Customized Feedback

I was working with a new morning show consisting of a very intelligent, polished and accomplished entertainer with little radio experience and a host that was learning how to transition from DJ to air...

How to Shake Hands on the Air

When you think about it, many air personalities are rude. In the interest of brevity, we rush into content to get off to a quick start. And when we reach a high point, we...

Feature: Missed Connections

Missed Connections is a feature used by many stations. Shows love it because there's  never-ending supply of content. Some shows perform it every day. Some once a week, and others bring it out on...

Features: Important Building Block For Your Show

You probably agree that having an audience fall in love with you as a personality is a good thing. If you don't agree with that, stop reading now. You're wasting your time. But you...

Introduction to Recycling Content

One of the most frequently asked questions is whether to repeat the best content or create new material for each break. The follow up question is, if so, how often? The answer is Yes, and...

6 Paths to Emotional Radio

When two products have the same features, the one that appeals to an emotional need will be chosen. That's an opportunity. Emotional radio is the holy grail for personalities. In this article, I share the...

Game: Song and Lyric Games

Play Song and Lyric games on the air is a good way to engage listeners with a play along feature. There are many types of games to play. Most of these song and lyric games...

Programming Artist And Celebrity Deaths

Radio programmers are constantly looking for advantages. They tweak tactics to gain a quarter hour in a constant game of cat-and-mouse to tilt the ratings game. But maybe we shouldn't look for game-changing tactics....

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Radio Show Imaging That Spotlights Character

Program directors are usually pretty good about creating imaging and production pieces for the station. But how about personality imaging inside a radio show?...