Friday, July 20, 2018

Casting A Show: Arranged Marriage Morning Shows

An arranged marriage is a type of marital union where the bride and groom are selected by their families. It's still common in some cultures. One of those cultures is radio and, where personalities are sometimes...

The Difference Between Relevant and Relatable (Hint: You Need Both)

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, it's better (spoiler alert). You may be thinking that relevant and relatable are the same thing. But they're...

Feature: What a Girl Wants

What A Girl Wants isn't a just Warner Brothers movie, or a song from Christina Aguilera. It's a character-defining feature for a female personality on your show. This works for solo shows, too, if you...

Should You Have Them On? The Radio Interview Guest Test

It's become an accepted programming "rule" that guest interviews are death on the air. Celebrate! Hearing fewer guests and C-list celebrities on the air is addition by subtraction. But the problem is, most programmers are...

The Amazing Power of a Story Arc and Serial Content

Writers create stories around a formula that creates a story arc. The goal is to take the reader on a journey, leading therm from chapter to chapter with a compelling story. The process of creating...

Feature: Facebook or Therapist?

Facebook or therapist is a good game to use once in awhile. Listeners catch on quickly and it can be interactive, or just played between cast members. It also works well for solo shows. And there's never...

How to Develop a Local Character

Every radio show has, a some point, wanted to say something about a topic that they absolutely know would be wrong for their personality brand. And nearly every show has wished they had another...

Case Study: How Brooke and Jubal Built a Franchise on Prank Calls

Brooke & Jubal are a syndicated show originating on Movin' 92.5 in Seattle. They offer an excellent show, for many reasons, but at the heart of their success is the way they execute prank...

Game: Split or Hit

Split or Hit is a fun game to use occasionally, especially if a key to your show is being on top of pop culture. It's also a good game to play as a solo show,...

How To Hijack the Topic

Many personalities talk about the right things, but don't get credit because they fail to insert their personality in topics to become part of the story. This is the only way to get credit for...

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Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging...