Thursday, May 23, 2019

Disguise Your Promo With A Content Tease

If listeners hear a promotion coming, the tease isn't clever enough. It hasn't been prepared properly. Teases aren't just promotion. And teases are more than commercials for upcoming content. They're actually content themselves. That's...

How To Use Ringers and Voice Actors On a Radio Show

This is a topic that will inspire mixed opinions, and probably some passionate disagreement. As most personalities will tell you, listeners are not calling radio stations as much as they once did. And, the...

Feature: The Topic Train

Climb on board, but be careful and be forewarned—The Topic Train is not for everyone! Elvis Duran does a great job wit hit, but It takes unique skills to make it work. The Topic Train deliberately...

Feature: The Phone Jibba

If a radio show can be known for just one thing, what would you choose? It's a pretty easy answer. Research proves making listeners laugh is the most valuable attribute of all characteristics on...

Feature: Good News

One of the reasons listeners tune in to radio is to escape from everyday life and hear something that makes them feel good. So a Good News feature makes sense. Why does it work? You...

Concentration of Force

A principle of war is to focus an attack on a narrow, defined target. Concentration of force does not necessarily imply a massing of forces, but rather having them united to deliver an impact when...

Dealing With Tragedy: Suicide and Depression

There are many kinds of tragedies that affect the audience in deeply personal ways. Each is sensitive in different ways. It’s particularly challenging to talk about events involving kids. But when a celebrity ends...

Tips to Launch a Podcast

Listeners tune in to their favorite radio show for just a few minutes at a time, and only 2-3 times per morning. That's not very much, is it? They miss most of your how. They...

Game: 5 in 5

You've probably played Outburst with your family or friends, or perhaps at a party. It's a fun, easy game that can be adapted to the radio. You could call it Outburst, of course, but...

Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use those oddball human interest stories in the news and solicit interesting listener stories. The features is a...

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