Sunday, September 15, 2019

Benchmark: Dice Decides

Whenever there is a controversy, disagreement, bet or anything that involves more than one possible solution, dice decides can be the tie-breaker. A pair of dice can be fun on the air. Here are a...

Feature: I Know You by Your Music

This is one of those recurring features that adds mystery to your show and can cause listeners to talk about you or one of your cast members. I Know You By Your Music shows...

Feature: Prank Each Other

Listeners love pranks. Especially when they're not the victim! Part of the appeal is the feeling of being an"insider" on a joke. So have your show prank each other. It can be highly addictive. Some...

Feature: What The Cluck

What the Cluck is a wacky feature that probably won't work for you. It doesn't work for many. But if it does, it can be a tremendous asset. This is a good example of...

Feature: Tradio

Tradio is an old radio show from decades ago. Well, in some parts of the USA, it's not even from decades ago. It's still going strong today. But not in most places. Tradio is a...

Feature: The Custom Song

Nearly every city has a musician that is skilled at writing and performing songs quickly. Find them and have them on your show to show off those skills so listeners can create a custom...

Feature: Relationship Reno

When a feature or promotion is measured by lives that are changed, the emphasis of the campaign takes on a different complexion. Relationship Reno is a positive alternative to relationship features such as Second...

Feature: (Your Show) Weather Kid

Three things on the radio are certain. Well, more than that, but these three things are relevant to the Weather Kid feature: 1) On most stations, listeners count on their radio stations to deliver a weather forecast....

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

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Fix Music Research Response Rates By Completing The Feedback Loop

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data. And programmers use the information...