Wednesday, August 12, 2020

Feature: Kids Court

Putting kids into adult situations produce naturally funny moments. Kids Court puts kids in charge of making decisions for adults. It can be funny, and tell a story that engages the audience because it's...

Personality Radio Guide To Dealing With Emergencies

It seems that a week rarely goes by without a tragedy in the world. Each affects audiences emotionally and personally. But we can prepare for how to deal with emergencies when they happen. In this...

Coming To Terms With Manufactured Reality (Voice Actors)

A common discussion that often turns into a debate is whether air personalities should use fake callers or voice actors on-air. In some circles, the term voice actors is a dirty word. So let's...

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

How to Get the Most Out of Your Radio Voice

When's the last time someone asked you to talk in your 'radio voice'? That's one of the most cringe-worthy moments for a personality. It's not a compliment. In this article, I provide tips on how...

Quick Ways To Fine-Tune Host Skills on Multi-Cast Shows

Hosting a radio show with multiple personalities is hard. I’ve heard it compared to juggling knives and herding cats. Both are appropriate metaphors, and somewhat accurate. Hosts have a million things to manage, but the...

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. It feels good to be in control and show off how smart we are. But it can be more effective...

Four Types of Stories: Four Types of Content

There are unlimited options for creating compelling audio content. Wrapping your head around the concept of identifying all possibilities is a daunting task. But let’s try, just to make your head explode. When it...

14 Ways To Make Your Personality More Likable

It's hard to say exactly what makes some air personalities more likable than others. We do know sarcastic and cynical talent has a hard time making friends on the air. And we know there...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

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Stunt: Mouse Trap Floor From Hell

When the Atlanta Braves began the baseball season with a 9 game losing streak, their fans were predictably upset. This presents opportunity for clever...