Monday, September 26, 2022

Benchmarks Are Better Than Features

Ask most broadcasters about benchmarks and they start talking about features. semantics, you say. Splitting hairs, you say. In some ways, perhaps that is correct. But they are not at all the same thing....

Personalities: How To Find Your Own Formula

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint-by-numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by...

How to Help a Cohost Tell a Story

Some personalities are better storytellers than others. But everyone is a better storyteller when they have help. That's why it's important to help a cohost tell a story. In this article, I'll share the keys...

Manage Radio Features Like Disneyland Manages Rides

Broadcasters agonize over on-air features. Adding new features is exciting, but those features have a tendency to pile up over time. To stay out of programming ruts, programmers should manage features like Disneyland to...

Get More Callers With Fill In The Blank Technique

I love this because it's like a secret weapon for air talent. When good topics get little or no response, the reason could be that listeners simply can't think of anything to say. Turning...

3 Keys To Details In Storytelling

The difference between a great story and an average story often comes down to details in storytelling. Details can advance a story and make it come alive or cause it to bog down and...

14 Ways To Make Your Personality More Likable

If listeners don't care about the personalities on the air, nothing else matters. It doesn't matter how strong the content is. And caring about the characters starts with demonstrating likable traits. It's hard to...

Anatomy Of A Personal Story

There's nothing like a great personal story to hold a listener's attention and endear air talent to an audience. Stores are character-defining moments of unique content that nobody else can replicate. But prepping and...

Quick Tips On How To Be More Likable On Air

Big stars have a certain "something" that attracts fans. It's hard to quantify, but stars like Ellen DeGeneres, Jimmy Kimmel, and Beyonce have a likable charm. After all, before listeners can love you, they...

Wanna Be More Likable? Watch The Sarcasm

When is the last time you looked forward to being around someone who always complains? Or that couple that bickers and argues at dinner? Or relentlessly makes fun of others? Is it comfortable being...

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Promotion: Spring Cleaning Weekend

This is a fun way to get attention and connect with a relevant event in listener's lives. Spring Cleaning! The promotion can be fun, engaging...
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