Thursday, February 2, 2023

Improv Skill For Radio Shows: Free Association

Aside from being a likable person and learning to tell colorful stories, the most important quality air personality should master is the ability to respond spontaneously. Being truly in the moment as an active...

How To Decide If A Call Should Be On

Listener contributions make radio shows better, but they can also bring the show to a grinding halt if not used properly. Some personalities are so excited to get a caller, they try to figure...

3 Essential Building Blocks Of Storytelling

Telling stories is hard, especially when there are so many stories being told. The competition is better and the entertainment bar is higher. That means tune-out happens faster than ever. Personalities lose attention in...

Disrupting Patterns Enhances Listening

Falling into repetitive patterns happens to all personalities. It's easy to fall into a routine: Introduce a topic, offer an opinion, ask for a reaction, and take phone calls. Great personalities keep the show...

Managing When Personalities Talk Over One Another

Talking on top of one another is a major problem with personality shows. It drives listeners crazy, often (and quickly) to the point of having to tune out. It's a common problem, even with...

Benchmark: 5 Calls Say It All

Finding a conclusion for a topic can sometimes pose a problem, but segments are much better when there is an actual outcome, even if the outcome is not exactly profound or definitive. 5 Calls...

Here’s How to Name Tag Your Personality Brand

When at an event with strangers, it helps if everyone wears a name tag. Knowing a name connects strangers and is the first step to getting to know someone. The same thing happens in...

How To Use Voice Actors On a Radio Show

This topic will inspire mixed opinions and probably passionate disagreement from a few readers. There are two key factors:  Listeners do not call radio stations as much as they once did, and the audience...

How To Turn Up the Volume on Language

Cutting through the clutter of a crowded entertainment world is the key to actually getting an audience to pay attention and hear what a radio show has to say. That's obvious and it is...

This Trick Turns Callers Into Friends

Every time a caller is on the air, they become a cast member. So shouldn't they sound like it? This trick makes turns callers into friends by making them sound more intimately connected to...

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Major Promotion: Cash For Christmas

Tug at the heart and listeners will never forget the story. Add Cash for Christmas and you have the potential of a powerful, memorable...
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