Sunday, March 24, 2019

7 Ways to Power Breaks by Izeing Personality

One of the basic pillars of performance is relating to an audience on their terms. It's a sort of audio handshake that adds warmth and depth to every break. I call it izeing personality. There...

Recycling Tactic: How to Reperform Topics

A typical conversation with programmers and air personalities about topical content usually includes a point in time where someone says, "Oh yeah, I know that was a big story. Didn't you hear us talk...

Feature: Impossible Trivia

There are a lot of names for this feature (Mind Grind, Nearly Impossible Trivia, The Daily Tease, etc.). What you call it doesn't really matter. The game is easy to play, and gets your...

Stop Broadcasting and Start Performing

Improv actors perform by spontaneously acting scenes or scenarios presented as a result of other actors introducing new elements. Sounds like what we do on the air doesn't it? And we can learn a lot...

Endorsement Ads That Sell and Entertain

As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is personality endorsements, especially from high profile air talent that has...

Feature: Wed Bed or Dead

Wed bed or dead is a fun game that helps define show personality character, and extends to listeners. You can make this a contest, a game, an interview item or just something that's fun to...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

The Breaking News Syndrome: How to Get Attention for On-Air Segments

One of the key concepts I teach air personalities is how to turn up the volume. This applies to building more interesting stories, creating features that take on more importance with the audience, being more...

Feature: The Psychopath Quiz

This is probably only good for one time on your show. But it can be a great one-time bit. Take the psychopath quiz to find out if you're a psychopath. It'll work best for a...

Feature: The Look Book

If your station targets younger women, or any female demographic, a style and fashion feature could make sense. Especially if you have a high profile personality that can connect with the audience. The Look...

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