Thursday, April 15, 2021

The Radio Storyteller’s Toolbox Seminar on Demand

In this seminar, Tracy Johnson provides details of skills every radio personality should develop to become a dynamic, charismatic, storyteller.

This Simple Adjustment Makes External Hooks

What's the difference between a break that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That's the 7-second challenge. Yet...

Weekly Feature: My Life Sucks

Here's a good weekly segment that works best for male-targeted stations but can be adapted. My Life Sucks is an adaptation of the popular online thread: FML. This article explains how to execute this feature....

The Art of The Tease Seminar on Demand

The easiest way to improve your ratings is to cause current listeners to tune in more. That's in your control. Make all of the content on the air more important with effective teases. Teasing...

Is Teasing More Important Than Content?

Most broadcasters believe teasing is a good idea. But even the most passionate advocate underestimates it. I believe teasing is more important than content. Yep. I said it. And I know it's a powerful...

Key To The Tease: Where You Get

I have a pet peeve. Several, really. But this one comes from a terrible habit shared by most radio stations and personalities. One of the keys to effective teasing and promotion is to always...

Key To The Tease: Tease Content, Not Features

We all love getting gifts. It's exciting to open a beautifully wrapped present to find something wonderful inside. The packaging is an important part of the gifting process. But we don't really want the...

Types of Teases: Make Teasing Fun Again With The Game Tease

Games are popular. More popular than ever. They're everywhere. People love them because games are fun. So let's make teasing fun again with the game tease. This article explains how to inject new life into...

How to Improve Energy On the AIr

Program directors often confuse air talent by asking for things they don't really want. And the results can become a big problem. We often provide instruction without regard to how that information is heard...

Game: Know It Or Blow It

Know It Or Blow It is a fun game that plays a bit like the popular board game Outburst or the radio game 5 in 5. However, it can have more on-air value because it’s easier...

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The Power of the Pause

From their very first day on the radio, air talent is taught that dead air is unacceptable. It causes tune out, right? Over the...