Monday, November 18, 2019

You Won’t Believe How Little They Actually Hear

Every morning you bust your hump to create great content, and bring your "A" game to entertain your fans and attract new ones. You’re grinding it out, day after day. You obsess about each...

Recycling: Old Is Not Outdated

Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That's because, while we desire new, we respond to familiar. In music...

Interview Technique: Labeling

Labeling is a powerful interview technique. It's a little trickier than mirroring, but equally effective. Instead of repetition, labeling uses intuition to make a connection and encourage more details. It's a great way to...

Feature: Kids Court

Kids Court puts kids in charge of making decisions for adults. It can be funny, and still tell a story that engages the audience because it's out of context. Anytime you put kids into an adult...

Why Shows Should Solicit Game & Contest Players Online

For decades, radio stations have followed a familiar pattern for promotions, contests and even playing interactive games on a radio show. Invite the 9th caller to play and win! And of course, the phone...

5 Star Personality Brand Step By Step

Build a 5 Star Personality Brand for any radio personality by following the step by step process outlined here. https://tracyjohnson.kartra.com/page/embed/tqNKwT3mgJ9c

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. Okay, that's not probable. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

Game: 5 in 5

You've probably played Outburst with your family or friends, or perhaps at a party. It's a fun, easy game that can be adapted to the radio. You could call it Outburst, of course, but...

Double or Triple Tune In With a Stack Tease

Imagine there are two stacks of prizes. You have won a contest and will have your choice of anything you want from either of the two stacks. But before going through the prizes, first...

How Features Can Win The War For Attention

You intuitively know that radio is under attack from all forms of media for consumer attention. It’s not just other radio stations battling for those quarter hours. Anything that takes listeners away from your...

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Feature: The Last Word

The Last Word is a great one for any format. It works for pop, rock and with a slightly different treatment, is a terrific feature...