Thursday, June 30, 2022

Show Prep: Ask What Else

Show Prep is fundamental to on-air execution. The best shows prepare tightly in order to perform loosely. This type of preparation goes beyond what and gets to a more emotional, entertaining level of how...

Benchmark: Dice Decides

When there is a controversy, disagreement, bet, phone topic, or anything that involves more than one possible solution, Dice Decides can be the tie-breaker. In fact, dice can be a great tool for several...

Get That Gig: Constantly Marketing

You have the three most important things a personality needs to become great: Desire, work ethic, and talent. Now you need a break. At some point, every personality needs to advance. And that’s why...

Types of Teases: How To Master The Transition Tease

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place. Some shows will excel at some types of teasing and struggle with others. But...

How To Be Vulnerable When Tragedy Strikes

It’s impossible to know when an opportunity to connect with listeners Emotionally will present itself. Being personal on the air by connecting through personal storytelling requires personalities to be both vulnerable and personal. And when...

Storytelling: Other People’s Stories

Every radio segment can be categorized as one of four types of stories: Personal Stories, The Mosh Pit, Crowdsourcing, and Other People's stories. Of the four, sharing content that happened to another person is...

What You Can Learn From Great Opening Lines

Books can be captivating, whether through compelling characters, colorful language, or an exciting plot. But a handful of books grab attention with the very first line or two. And there are some excellent lessons...

How To Choose Your Radio Name

What's your radio name? Do you simply use your real name? Or modify it just a bit? That may be fine but is not necessarily the best approach. This article explains how to choose your...

How To Name a Radio Show

Names are important decisions. Think how long it takes parents to come up with just the right name for a child. When fur-parents adopt a pet, they usually get a sense of the puppy's...

Steps to Better Performance Through Word Economy

It seems as if some personalities believe adding words makes them sound better. Air personalities often complain about having a hard time making a point in a short period of time. Word economy is...

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Digital Content: Curate It

Radio station websites are better than a few years ago. In general, they look better, navigate better and have more compelling content. There’s still...
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