Saturday, March 28, 2020

Show Prep: Storyboard a break to Tell a Story in Two Minutes

In almost every workshop on storytelling someone claims there's no way they can practice the storytelling basics because their time is too limited. What? Are you kidding? You don't have enough time to tell...

Use Voice Tracking to Make Good Shows Great

I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what I really love is the concept. The benefits of voice...

Perform Like Usain: Start Fast To Win The Race for Attention!

Usain Bolt is the fastest human being in history. The key to his amazing achievements: Start fast. This is good advice for any brand, including personality radio shows. In this article, I share the importance...

Case Study: How Brooke and Jubal Built a Franchise on Prank Calls

Brooke & Jubal are a syndicated show originating on Movin' 92.5 in Seattle. They offer an excellent show, for many reasons, but at the heart of their success is the way they execute prank...

Using Dialogue in Storytelling

One of the most overlooked aspects of storytelling is the use of dialogue. Most radio personalities never really consider it. We think of dialogue in a theatrical performance, movie, book or TV show. But...

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. Okay, that's not probable. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

Benchmark: Numbering Your Listeners

If numbering your shows is a good idea, and it certainly can be, this is perfect for a new show or a new station. Numbering your listeners is like having a loyalty club that...

Feature: Forgive and Forget

Listeners love stories. They are enthusiastically attracted to stories about others if the story is presented with suspense. That's the "S" in my GIFS system of radio show performance. Here’s a fresh relationship Feature...

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use oddball human interest stories in the news and solicit interesting listener stories. In this article, I explain...

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Are Parody Songs Right For Your Show?

You're not Bob Rivers (except for you, Bob Rivers). Bob is the dynamic, legendary morning personality in Seattle. Bob makes parody songs work for...