Saturday, January 23, 2021

Game: Family Jeopardy

Family Jeopardy is a mashup of popular TV game shows Family Feud and Jeopardy. Putting the two together results in a unique, fun game that can be played with listeners or just among show...

How To Decide Whether To Endorse An Advertiser

Radio personalities often are faced with difficult decisions in balancing entertainment, brand-building, and revenue. Sales managers and account executives pressure talent to take on any and all endorsements and live reads. It's tempting because...

Improv: Play Sex With Me For A Fun, Interactive Game

Improv games are one of the most effective ways radio personalities can learn to react spontaneously and create funny moments on-air. Sex With Me is a fun improv game that sharpens your mind by...

Finding Your Comic Perspective

HuOne of the main points of my seminar on demand How To Be Funnier on the Radio is the importance of crafting humor to fit the personality of each character on the show. Finding...

Feature: I Can Top That

Here's a simple way to get listeners excited about ordinary phone topics, drive more participation, and build suspense. It's almost like a magic trick to cause the phone to ring. It's called I can top...

8 Guaranteed Ways To Get Listener Calls

How often do you go into a show with all the confidence in the world that the phone will light up, and... crickets? It happens all the time, and the reasons are a mystery to most...

The Art of the Tease is Seduction

The primary goal of a radio tease is to set an appointment or build anticipation for a future event. In other words, go get more Time Spent Listening. Some tease copy sounds like a...

How To Get Good Calls To The Radio

It’s no secret that radio shows receive fewer callers than in the past. There are many reasons call volume is down. But there is something a show can do to fix the problem. I...

The Multiple-Choice Tease Plays Like a Game

Multiple choice was always my preference for tests in school. It gives everyone a fighting chance! What a relief to have no idea of an answer, but guessed "C"? And when it was right,...

How To Master The Transition Tease

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place for most personalities. A transition tease provides a natural, organic way to end a...

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How To Ask Great Interview Questions

I once had a mentor that told me there was no such thing as a bad interview, only bad interviewers. There's truth in this...