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Screening Calls: The Final Step Is To Prep The Caller

A listener has called, and they sound good. They have impressed you with their valuable contribution to the conversation. But they are not yet ready to go on the air. The final step is to...

Phone Screening: What They Have to Say

Some callers sound good but should not be on the air because they have nothing to contribute to the conversation. Others may have a good point, but it would take the topic on a...

Call Screening: The Art Of Saying No

Screening phone calls is a very difficult job that requires special skills and the ability to manage people without being rude. Most callers think they have a great comment or story to add to...

Screening Phone Calls: They Have To Sound Good!

Screening phone calls is complicated. It's hard to find the right caller at the right time, and it can be tempting to put on a caller with a story, but if they don't sound...

Phone Calls: Phone Screener’s Role On The Show

Screening phone calls is an art. Most think of it as a mechanical process, but it's much more than a switchboard operator job. That starts with a clear, distinct understanding of the phone screener's...

Recycling Strategy: What About Repetition Complaints?

When you initiate a recycling strategy, there will be pushback. In the big picture, there's very little negative feedback, but the complaints will be loud because most programmers are already at least a little...

Recycling Strategy: Less Content, More Promotion!

Programmers and (most) personalities have a natural (and understandable) reaction to threats of lost quarter-hours and declining audience attention. The first response is typically to polish everything on the station in the never-ending quest...

Recycling: Repurpose Content As A Podcast

A podcast is simply audio on demand. Most podcasters agonize over what to discuss, but you create massive amounts of audio daily. The critical difference is how the audio is delivered. Plus, you're great...

Recycling: Repurpose Content On Social Media

Social media is an excellent tool when used correctly. In the hands of broadcasters, platforms like X, IG, and Facebook can retain listeners, engage fans, and extend conversations beyond followers. The field is crowded,...

Recycling: Repurpose Content With A Blog Post

The growing trend (tsunami?) in broadcasting requires air personalities to become bloggers. Management's obsession with finding new revenue streams is understandable, but many air personalities are bored with blogs. You didn't get into radio...
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