Monday, August 2, 2021

Feature: Dad Jokes

Dad Jokes can be hilarious, especially if the concept is assigned to a character trait for a personality on the show. It's an easy and fun way to add character definition and insert a...

Prepare Tight Perform Loose Seminar on Demand

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5 Fast, Easy Ways to Improve Interview Skills

Some personalities are naturally good interviewers. Others are horrible, and no matter how much they work at it, they just don't seem to get it right. But everyone can improve their interview skills. This article...

Coaching Talent: Creating a For The Show Mentality

Team chemistry is important for a radio show. But what happens when that chemistry is shaken? Or not there? Or if there are changes in a show that disrupts the flow? That's a special...

Improv Skill For Radio Shows: Active Listening

Enrolling in an Improvisational Theater class is one of my highest recommendations for radio personalities. It should be a requirement for team shows. But solo shows get a lot out of it, too. And...

Why You Should Always Program Features At Set Times

There are two schools of thought in how to program features: Rotate the times they air to expose them to a larger audience or program features at set times. One is clearly superior. Spoiler...

The Power of Endorsement Ads

Air personalities are taste-making influencers with the power to persuade listeners to take action. And that power can turn into a great source of revenue through endorsement ads. In this article, you'll learn how personalities...

The Radio Storyteller’s Toolbox Seminar on Demand

In this seminar, Tracy Johnson provides details of skills every radio personality should develop to become a dynamic, charismatic, storyteller. https://tracyjohnson.kartra.com/page/embed/YbJMdiUzmZXc

This Simple Adjustment Makes External Hooks

What's the difference between a break that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That's the 7-second challenge. Yet...

Weekly Feature: My Life Sucks

Here's a good weekly segment that works best for male-targeted stations but can be adapted. My Life Sucks is an adaptation of the popular online thread: FML. This article explains how to execute this feature....

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Introduction to Recycling Content

One of the most frequently asked questions is whether to repeat the best content or create new material for each break. The follow up question...