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Forget Original Content: Focus on Unique Performance

Many personalities are overly focused on creating original content that has never been done before. Finding a perfect topic nobody else is doing is not a silver bullet. It's an endless race to an...

Is Teasing Important?

Teasing is hard. It's a grind. Just when you nail one great tease, there's another opportunity, and it's time to crank out another one. Many personalities and programmers quickly lose interest and commitment to...

The Breaking News Syndrome: How to Get Attention for Segments

Media outlets have learned to use the power of Breaking News. Today, even the most ordinary stories are labeled as major events. In many cases, it's overdone to the point of being ignored. However,...

How To Be Both Relevant and Relatable

Relevant and relatable are similar terms to some, but striking a balance between relevance and relatability is an essential skill for content creators. Relevant content is nice, but being relatable is critical. The two...

The Daily Creative Process

Creating great content is a grind. The daily creative process pays off, but as you're high-fiving and celebrating the most recent masterpiece, it's time to start working on what is next. The content beast...

How To Talk About Politics And Elections

Talking about politics and elections is tricky. Some stations have a strict "no politics ever" policy. Then there's the other extreme: Stations and shows that thrive on controversy and get deeply involved (talk radio)....

Storytelling Reveals Character Traits

The art of telling stories is a fundamental tool for communicators because well-told stories have immense power to hold audiences. All stories should start with an external focus, but how will the storyteller gain...

How to Get That Gig: 16 Do’s and Don’ts

You have the ability. The talent is there. Every personality has been through the pain of sifting through hours of audio in search of awesomeness. Finally, the tedious searching, skimming, and editing are complete....

The Storyteller’s Toolbox Seminar on Demand

Tracy Johnson explains and demonstrates three of the most useful, practical, and powerful techniques every storyteller should learn. The Storyteller's Toolbox seminar is loaded with examples and tips you can start practicing and mastering...

This Is the Most Powerful Word in Communication

Nobody likes it when someone talks down to them. They love it when they're made to feel special. Your audience is composed of (mostly) real people who love it when they feel they are...
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