Wednesday, October 28, 2020

Storytelling: The Mosh Pit

Virtually every radio segment can be classified as one of four types of content: Personal Stories, Crowdsourced Content, Telling Other People's Stories, and The Mosh Pit. The Mosh Pit is fairly easy to execute...

3 Keys To Details In Storytelling

The difference in a great story and an average story often comes down to details. Details can advance a story and make it come alive or cause it to bog down and fail. The...

Feature: The Topic Train

Climb on board, but be careful and be forewarned—The Topic Train is not for everyone! Elvis Duran does a great job wit hit, but It takes unique skills to make it work. The Topic Train deliberately...

How to Improve Energy On the AIr

As a talent coach, I've learned to be very specific and thorough when working with air talent. Part of the reason is that we often provide instruction and advice without regard to how that...

Raise the Stakes by Paying off A Bet

The more a radio show can add drama, suspense or expectation to a segment or campaign, the better. When listeners become invested in the outcome, attention and time spent listening result. There are many...

Personalities: How To Excel At Being You

Everyone is blessed with talent, ideas and unique abilities. Everyone. There are no exceptions. Those that leverage talent become great. Those that don’t fall short of their potential. What’s the difference between being special...

Telling Stories Inside a Feature

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great...

The Complete Guide to Screening Phone Calls

Call screening is an art. I know you don't think of it that way, but it is. It's so much more than just a warm body to answer the phone and transfer them to the air....

Stories Need a Context. Randomness Doesn’t Work

A morning show client launched a break by immediately cutting right to the heart of the story. It started fast. On the surface, there were things to like about the effort. But the break...

Game: Name That Movie

Name That Movie is a fast, easy game to play anytime you have a lot of prizes to give away, like movie tickets! Or you can adapt the idea to showcase one of your air...

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Promotion: Back to School Shopping

School promotions are hard, partly because the promotion period is in summer, when routines are disrupted. But every year, the average cost of supplies,...