Monday, January 21, 2019

Personalities: Got Game? Here’s How To Get it

You know the feeling. You should be wrapping up a break, yet are wandering aimlessly, desperate for closure. Searching for that exit. It’s not that you don’t want to end the break. You just...

This Simple Adjustment Makes External Hooks

What's the difference in a break that fails and one that succeeds? We know from research that breaks have to start fast if they're to have any chance. that's the 7 second challenge. Yet...

7 Little-Known Things That Impact Your Personality Brand

When it comes to things that impact your personality brand, we tend to think about the obvious. Like how we sound on the air. Or if the mic processing gives our voice depth. And of...

Feature: Dad Jokes

Dad Jokes can be hilarious, especially if the concept is assigned to a character trait for a personality on the show. It's an easy and fun way to add character definition and insert a...

How To Be More Likable On Air

Attracting a large audience is pretty simple. Listeners who love you reward you with loyalty. That adds to your time spent listening. To make them love you, they must first like you. For higher ratings, get them...

How To Execute Prank Calls

Prank calls can make for funny entertainment on the air and that's what makes them one of the best One Thing features you can have on your show. Some shows build a franchise on the...

Game: Song and Lyric Games

Play Song and Lyric games on the air is a good way to engage listeners with a play along feature. There are many types of games to play. Most of these song and lyric games...

Why Resetting Content Is A Key Personality Skill

Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those who...

Feature: Tradio

Tradio is an old radio show from decades ago. Well, in some parts of the USA, it's not even from decades ago. It's still going strong today. But not in most places. Tradio is a...

How to Program Best of Shows

One of the benefits of a great content recycling strategy is maintaining a consistent sound every day, even when personalities are on vacation. Many programmers believe in the strategy of moving another talent into...

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Promotion: Face Your Fear

Face Your Fears is a powerful and emotional promotion that can be a one-time campaign, a monthly recurring feature or an annual "Face Your...