Friday, July 20, 2018

React To Now With A Unique Angle

You've probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes...

Guide To Dealing With Emergencies

It seems that a week rarely goes by without a tragedy in the world. Each affects your audience emotionally and personally. And almost every time, radio stations are taken by surprise because it's impossible...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. But maybe we'd be more effective if we occasionally get it wrong. Intentionally. That may sound like a bad idea...

Tragedy: Programming Artist And Celebrity Deaths

Radio programmers are constantly looking for an advantage. They tweak tactics to gain an extra quarter hour hear or there. It's a constant game of cat-and-mouse, trying to find a game-changing trick to tilt the ratings....

How To Be Vulnerable and Personal When Tragedy Strikes

You never know when an opportunity to connect with listeners on an emotional level will present itself. Are you prepared? Being personal on the air by connecting through personal storytelling requires personalities to be...

Exaggeration is a Key to a Great Story

One of the most important skills in radio is the ability to tell stories. Do you want to be a great storyteller? Then it's time to embrace a skill that would embarrass mom. Exaggeration. There...

Choice of Words Impacts Listener Behavior-Here’s Proof

When radio personalities spend most of their prep time gathering content or trying to coming up with a clever exit, they miss an opportunity to inspire listeners. Choice of words impacts listener behavior as much...

How To Capture The Moment In A Personal Way

One of the hardest things for air personalities is finding a way to be personal, relatable and relevant with a unique angle when talking about a topic that literally everyone is talking about. When...

The 7 Most Important Talent Coaching Skills

It really is hard to critique someone, but program directors who plan to lead a team have to do it. You have to praise them for the positives and correct them when they could...

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