Thursday, February 2, 2023

Benchmark: Dice Decides

When there is a controversy, disagreement, bet, phone topic, or anything that involves more than one possible solution, Dice Decides can be the tie-breaker. In fact, dice can be a great tool for several...

Feature: Censored Joke Of The Day

The Censored Joke of the Day is a great feature for the right personality. It fits more shows than you might think in a variety of formats. This article explains how to execute the Censored...

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected, generic, or random phone topics. It can also be a creative way to add interest to a recurring feature like Is Anyone...

Benchmark: Ara and Toby’s Num Num Song

Benchmarks are usually spontaneous and could happen at any moment. On 103.1 Beach-FM in Kelowna, BC, morning show Ara and Toby stumbled on a great benchmark with Toby's Num Num Song. In this article, I...

Benchmark: Ideas to End Phone Calls

Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The best are embedded into the fabric of a radio show, and involving listeners is...

Benchmark: Listener of the Day

I'm not sure if this is a benchmark, promotion or a daily feature, but Listener of the Day is a nice addition for radio personalities. The idea isn't new. Radio stations used to do Office...

Benchmarks: Programming a Radio Show’s Last Break

It's the end of the workday. The show is winding down. There's just one last break remaining. So what should it sound like? Most programmers don't want to make a big deal of it,...

Benchmark: Chuck Norris Traffic

Benchmarks are things you become known for. They can be strategic, tactical, or even kind of silly. In fact, the silly ones are the most memorable. Benchmarks can come from anywhere, even Chuck Norris...

Feature: (Your Show) Weather Kid

The Weather Kid feature is a terrific benchmark or feature for radio shows that appeal primarily to women. It is a warm, charming, and effective way to turn a service element into a more...

Benchmark: Numbering Your Listeners

If numbering your shows is a good idea, and it can be, this is perfect for a new show or a new station. Numbering your listeners is like having a loyalty club that you...

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I Sent a Press Release: Where’s the Publicity?

This happens all the time. A great press release is sent. Three days later, someone asks, "Hey, did we get any publicity from it?"....
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