Sunday, September 15, 2019

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to execute the Is Anyone Listening Who feature. Call it the (Your Station/Show) Book Of...

Benchmark: Kid Introduces Radio Show

Warning: Cute Alert Ahead. When an adorable kid opens your show, it can be radio magic. That's especially if you target moms. It can be your own child (best), or a niece or nephew. Either way,...

Benchmark: Dice Decides

Whenever there is a controversy, disagreement, bet or anything that involves more than one possible solution, dice decides can be the tie-breaker. A pair of dice can be fun on the air. Here are a...

Benchmark: Listener of the Day

I'm not sure if this is a benchmark, promotion or a daily feature, but Listener of the Day is a nice addition for radio personalities. The idea isn't new. Radio stations used to do Office...

Benchmarks: Programming a Radio Show’s Last Break

It's the end of your workday. The show is winding down. It's quittin' time! It's off to the golf course. It's time to end the show with that last break of the day. So what...

Benchmark Examples To Borrow and Steal

Pay attention and you'll find benchmarks in almost all well-known and successful entertainment brands. There are thousands of them, and many can be adapted/borrowed for your show. Don't be shy. Steal these benchmarks and apply...

Benchmarks Are Better Than Features

Ask most personality or programmer about benchmarks, and they will probably start talking about their features. But they are distinctly separate. We use the term "benchmark" frequently, but it is often misunderstood. More often than not, it's...

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Feature: The Truth Analyzer

Here's a fresh idea that fits virtually any format, from talk radio to pop. The Truth Analyzer adds a sense of humor, personality and...