Benchmarks

It's the end of your workday. The show is winding down. It's quittin' time! It's off to the golf course. It's time to end the show with that last break of the day. So what...

Benchmarks are things you become known for. They can be strategic, tactical, or even kind of silly. In fact, the silly ones can often be the most memorable. Benchmarks come from just about anywhere,...

Many shows can't figure out how to say goodbye. Things We Got Wrong is a concept to show you don't take yourself too seriously. This is also an effective benchmark because you can promote much of the content...

Whenever there is a controversy, disagreement, bet or anything that involves more than one possible solution, dice decides can be the tie-breaker. A pair of dice can be fun on the air. Here are a...

If numbering your shows is a good idea, and it certainly can be, this is perfect for a new show or a new station. Numbering your listeners is like having a loyalty club that...

Warning: Cute Alert Ahead. When an adorable kid opens your show, it can be radio magic. That's especially if you target moms. It can be your own child (best), or a niece or nephew. Either way,...

Pay attention and you'll find benchmarks in almost all well-known and successful entertainment brands. There are thousands of them, and many can be adapted/borrowed for your show. Don't be shy. Steal these benchmarks and apply...

Benchmarks are best when they're organic. They're also best when very simple. That makes it easy to understand and follow. That's why the numbering shows benchmark is a strong, organic tactic. I've worked with several...

The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to add more interest in a recurring feature like Is Anyone Listening...