Benchmarks

Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The best are embedded into the fabric of a radio show, and involving listeners is...

I'm not sure if this is a benchmark, promotion or a daily feature, but Listener of the Day is a nice addition for radio personalities. The idea isn't new. Radio stations used to do Office...

It's the end of the workday. The show is winding down. It's quittin' time! It's off to the golf course. There's just a last break remaining. So what should it sound like? Most PD don't...

Benchmarks are things you become known for. They can be strategic, tactical, or even kind of silly. In fact, the silly ones can often be the most memorable. Benchmarks come from just about anywhere,...

Many shows can't figure out how to say goodbye. Things We Got Wrong is a concept to show you don't take yourself too seriously. It's a fun way to define the character for one or...

When there is a controversy, disagreement, bet, phone topic, or anything that involves more than one possible solution, Dice Decides can be the tie-breaker. This article explains how to execute Dice Decides on a personality...

If numbering your shows is a good idea, and it certainly can be, this is perfect for a new show or a new station. Numbering your listeners is like having a loyalty club that...

Warning: Cute Alert Ahead. When an adorable kid opens your show, it can be radio magic. That's especially if you target moms. It can be your own child (best), or a niece or nephew. Either way,...

Pay attention and you'll find benchmarks in almost all well-known and successful entertainment brands. There are thousands of them, and many are benchmark examples to borrow and steal for your show. In this article, I...

Benchmarks are best when they're organic. They're also best when very simple. That makes it easy to understand and follow. That's why the numbering shows benchmark is a strong, organic tactic. I've worked with several...