Benchmark Examples To Borrow and Steal
Pay attention and you'll find benchmarks in almost all well-known and successful entertainment brands. There are thousands of them, and many can be adapted/borrowed for your show. Don't be shy. Steal these benchmarks and apply...
Benchmark: Numbering Shows
Benchmarks are best when they're organic. They're also best when very simple. That makes it easy to understand and follow. That's why the numbering shows benchmark is a strong, organic tactic.
I've worked with several...
Benchmarks: Programming a Radio Show’s Last Break
It's the end of your workday. The show is winding down. It's quittin' time! It's off to the golf course. It's time to end the show with that last break of the day.
So what...
Benchmark: Numbering Your Listeners
If numbering your shows is a good idea, and it certainly can be, this is perfect for a new show or a new station. Numbering your listeners is like having a loyalty club that...
Benchmarks Are Better Than Features
Ask most personality or programmer about benchmarks, and they will probably start talking about their features. But they are distinctly separate.
We use the term "benchmark" frequently, but it is often misunderstood. More often than not, it's...
Benchmark: Kid Introduces Radio Show
Warning: Cute Alert Ahead. When an adorable kid opens your show, it can be radio magic. That's especially if you target moms. It can be your own child (best), or a niece or nephew. Either way,...
Benchmark: Chuck Norris Traffic
Benchmarks are things you become known for. They can be strategic, tactical, or even kind of silly. In fact, the silly ones can often be the most memorable. Benchmarks come from just about anywhere,...
Benchmark: Dice Decides
Whenever there is a controversy, disagreement, bet or anything that involves more than one possible solution, dice decides can be the tie-breaker.
A pair of dice can be fun on the air. Here are a...
6 Ways to Win a Programming Battle With A Direct Competitor
It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie...
