Benchmark: Numbering Your Listeners
If numbering your shows is a good idea, and it certainly can be, this is perfect for a new show or a new station. Numbering your listeners is like having a loyalty club that...
Benchmark: Listener of the Day
I'm not sure if this is a benchmark, promotion or a daily feature, but Listener of the Day is a nice addition for radio personalities.
The idea isn't new. Radio stations used to do Office...
Benchmark: Chuck Norris Traffic
Benchmarks are things you become known for. They can be strategic, tactical, or even kind of silly. In fact, the silly ones can often be the most memorable. Benchmarks come from just about anywhere,...
Benchmark: Kid Introduces Radio Show
Warning: Cute Alert Ahead. When an adorable kid opens your show, it can be radio magic. That's especially if you target moms. It can be your own child (best), or a niece or nephew. Either way,...
Benchmark: Numbering Shows
Benchmarks are best when they're organic. They're also best when very simple. That makes it easy to understand and follow. That's why the numbering shows benchmark is a strong, organic tactic.
I've worked with several...
Benchmarks: Programming a Radio Show’s Last Break
It's the end of your workday. The show is winding down. It's quittin' time! It's off to the golf course. It's time to end the show with that last break of the day.
So what...
Benchmark: Dice Decides
Whenever there is a controversy, disagreement, bet or anything that involves more than one possible solution, dice decides can be the tie-breaker.
A pair of dice can be fun on the air. Here are a...
Your Show Book Of Records
The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to execute the Is Anyone Listening Who feature.
Call it the (Your Station/Show) Book Of...
Imaging Is a Secret Weapon If Managed Properly
Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in...
