Sunday, March 29, 2020

Benchmark: Things We Got Wrong

Many shows can't figure out how to say goodbye. Things We Got Wrong is a concept to show you don't take yourself too seriously. This is also an effective benchmark because you can promote much of the content...

Benchmark: Numbering Shows

Benchmarks are best when they're organic. They're also best when very simple. That makes it easy to understand and follow. That's why the numbering shows benchmark is a strong, organic tactic. I've worked with several...

Benchmark: Listener of the Day

I'm not sure if this is a benchmark, promotion or a daily feature, but Listener of the Day is a nice addition for radio personalities. The idea isn't new. Radio stations used to do Office...

Benchmark: Dice Decides

Whenever there is a controversy, disagreement, bet or anything that involves more than one possible solution, dice decides can be the tie-breaker. A pair of dice can be fun on the air. Here are a...

Benchmark Examples To Borrow and Steal

Pay attention and you'll find benchmarks in almost all well-known and successful entertainment brands. There are thousands of them, and many can be adapted/borrowed for your show. Don't be shy. Steal these benchmarks and apply...

Benchmark: Ara and Toby’s Num Num Song

Benchmarks are usually spontaneous and could happen at any moment. On 103.1 Beach-FM in Kelowna, BC, morning show Ara and Toby stumbled on a great benchmark with Toby's Num Num Song. In this article, I...

Benchmarks: Programming a Radio Show’s Last Break

It's the end of your workday. The show is winding down. It's quittin' time! It's off to the golf course. It's time to end the show with that last break of the day. So what...

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to execute the Is Anyone Listening Who feature. Call it the (Your Station/Show) Book Of...

Benchmark: Numbering Your Listeners

If numbering your shows is a good idea, and it certainly can be, this is perfect for a new show or a new station. Numbering your listeners is like having a loyalty club that...

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