Wednesday, May 18, 2022

Benchmark: Ideas to End Phone Calls

Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The best are embedded into the fabric of a radio show, and involving listeners is...

Benchmark: Listener of the Day

I'm not sure if this is a benchmark, promotion or a daily feature, but Listener of the Day is a nice addition for radio personalities. The idea isn't new. Radio stations used to do Office...

Benchmarks: Programming a Radio Show’s Last Break

It's the end of the workday. The show is winding down. It's quittin' time! It's off to the golf course. There's just a last break remaining. So what should it sound like? Most PD don't...

Benchmark: Chuck Norris Traffic

Benchmarks are things you become known for. They can be strategic, tactical, or even kind of silly. In fact, the silly ones can often be the most memorable. Benchmarks come from just about anywhere,...

Benchmark: Things We Got Wrong

Many shows can't figure out how to say goodbye. Things We Got Wrong is a concept to show you don't take yourself too seriously. It's a fun way to define the character for one or...

Benchmark: Dice Decides

When there is a controversy, disagreement, bet, phone topic, or anything that involves more than one possible solution, Dice Decides can be the tie-breaker. This article explains how to execute Dice Decides on a personality...

Benchmark: Numbering Your Listeners

If numbering your shows is a good idea, and it certainly can be, this is perfect for a new show or a new station. Numbering your listeners is like having a loyalty club that...

Benchmark: Kid Introduces Radio Show

Warning: Cute Alert Ahead. When an adorable kid opens your show, it can be radio magic. That's especially if you target moms. It can be your own child (best), or a niece or nephew. Either way,...

Benchmark Examples To Borrow and Steal

Pay attention and you'll find benchmarks in almost all well-known and successful entertainment brands. There are thousands of them, and many are benchmark examples to borrow and steal for your show. In this article, I...

Benchmark: Numbering Shows

Benchmarks are best when they're organic. They're also best when very simple. That makes it easy to understand and follow. That's why the numbering shows benchmark is a strong, organic tactic. I've worked with several...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Contest: Listen And Win

This contest doesn't win a creativity award, but if you're looking for something short, sweet and easy to play, this could be it. Listen...
0:00
0:00