Benchmarks

Many shows can't figure out how to say goodbye. Things We Got Wrong is a concept to show you don't take yourself too seriously. This is also an effective benchmark because you can promote much of the content...

Whenever there is a controversy, disagreement, bet or anything that involves more than one possible solution, dice decides can be the tie-breaker. A pair of dice can be fun on the air. Here are a...

The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to execute the Is Anyone Listening Who feature. Call it the (Your Station/Show) Book Of...

Warning: Cute Alert Ahead. When an adorable kid opens your show, it can be radio magic. That's especially if you target moms. It can be your own child (best), or a niece or nephew. Either way,...

Pay attention and you'll find benchmarks in almost all well-known and successful entertainment brands. There are thousands of them, and many can be adapted/borrowed for your show. Don't be shy. Steal these benchmarks and apply...