Friday, September 18, 2020

Benchmark: Things We Got Wrong

Many shows can't figure out how to say goodbye. Things We Got Wrong is a concept to show you don't take yourself too seriously. This is also an effective benchmark because you can promote much of the content...

Benchmark: Ara and Toby’s Num Num Song

Benchmarks are usually spontaneous and could happen at any moment. On 103.1 Beach-FM in Kelowna, BC, morning show Ara and Toby stumbled on a great benchmark with Toby's Num Num Song. In this article, I...

Benchmark: Kid Introduces Radio Show

Warning: Cute Alert Ahead. When an adorable kid opens your show, it can be radio magic. That's especially if you target moms. It can be your own child (best), or a niece or nephew. Either way,...

Benchmark: Ideas to End Phone Calls

Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The best are embedded into the fabric of a radio show, and involving listeners is...

Benchmark: Listener of the Day

I'm not sure if this is a benchmark, promotion or a daily feature, but Listener of the Day is a nice addition for radio personalities. The idea isn't new. Radio stations used to do Office...

Benchmark: Dice Decides

Whenever there is a controversy, disagreement, bet or anything that involves more than one possible solution, dice decides can be the tie-breaker. A pair of dice can be fun on the air. Here are a...

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to add more interest in a recurring feature like Is Anyone Listening...

Benchmarks Are Better Than Features

Ask most personality or programmer about benchmarks, and they will probably start talking about their features. But they are distinctly separate. This article explains how benchmarks work for radio shows. Including: The difference between benchmarks and...

Benchmark Examples To Borrow and Steal

Pay attention and you'll find benchmarks in almost all well-known and successful entertainment brands. There are thousands of them, and many can be adapted/borrowed for your show. Don't be shy. Steal these benchmarks and apply...

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The Art of The Tease Seminar on Demand

The easiest way to improve your ratings is to cause current listeners to tune in more. That's in your control. Make all of the...