Radio Show Imaging That Spotlights Character Traits

Program directors are usually good at creating imaging and production pieces for a radio station, but what about personality imaging? Whether it's a simple personality positioning campaign or a series of promos, stations should...

How to Inject Personality in Show Imaging

Every element is an opportunity to promote, position, and entertain the audience. Everything! It's amazing how small tweaks can increase the perception of more content and personality. There are many ways to inject personality...

Here’s How to Name Tag Your Personality Brand

Knowing a name connects strangers. That's why it's common to see name tags at large gatherings like conventions. It is the first step to getting to know someone. The same thing happens in the...

Turn Listeners Into Fans That Self-Identify With The Show

Big brands with passionate advocates have found ways to stimulate fans in ways that cause them to connect with brand values in such profound ways they become willing, enthusiastic brand ambassadors. This is a...

How To Choose Your Radio Name

What's your radio name? Do you simply use your real name? Or modify it just a bit? That may be fine but is not necessarily the best approach. This article explains how to choose your...

How To Name a Radio Show

Names are important decisions. Think how long it takes parents to come up with just the right name for a child. When fur-parents adopt a pet, they usually get a sense of the puppy's...

Air Check Character Branding

Evaluating performance is usually tedious, and slightly more fun than dental surgery. It's a lot more exciting to create something new rather than look back on how past performance could have improved. It takes...

How To Decide Whether To Endorse An Advertiser

Radio personalities often are faced with difficult decisions in balancing entertainment, brand-building, and revenue. Sales managers and account executives pressure talent to take on any and all endorsements and live reads. It's tempting because...

Feature: How to Develop a Local Character

Every radio show has wanted to say something about a topic that may be wrong for their personality brand. And nearly every show has wished they had another voice on the air to play...

Storytelling Reveals Character Traits

The art of telling stories is a fundamental tool for communicators. Stories have the power to hold audiences, create viral spread and yield other positive benefits. But one of the most valuable products of...

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