Likability

Nothing else matters if listeners don't care about the personalities on the air. It doesn't matter how good the content is or how much you prepare. Caring about the characters starts with demonstrating likable...

Everyone is blessed with talent, ideas, and unique abilities. Those that leverage their talent can become great. Those that don’t will likely fall short of their potential. The difference between being special and ordinary...

Being a likable radio personality is like being the life of a party – you bring energy, charm, and warmth that captivates the audience, leaving them hanging on every word. Just as flowers bloom...

Sarcasm has its place in humor, but when it comes to radio personalities, it can be a double-edged sword. As a radio host, you need to be aware of the potential impact of sarcasm...

Active listening is a vital skill that is often overlooked but can have a profound impact on the quality of interactions and relationships, including relationships with listeners. It increases connections and leads to a...

  Sometimes it feels like the solution to finding new, original talent will come from improv. Many improv skills apply directly to performing on-air. Especially the concept of Always Say Yes. This article explains the concept...

What is the most important trait of an air personality? Probably being funny, but being likable is a very close second. In fact, likable personalities are generally seen as being funny. Or at least...