Personality And Show Branding

Air Check Character Branding

Evaluating performance is usually tedious, and slightly more fun than dental surgery. It's a lot more exciting to create something new rather than look back on how past performance could have improved. It takes...

Get That Gig: Every Personality Needs a Website

Getting a Gig is a marketing process that starts when you don't need a gig. Hundreds (or maybe thousands) of personalities have learned that the hard way this year. So start marketing! And the product is...

How To Decide Whether To Endorse An Advertiser

Radio personalities often are faced with difficult decisions in balancing entertainment, brand-building, and revenue. Sales managers and account executives pressure talent to take on any and all endorsements and live reads. It's tempting because...

Get That Gig: Network to Get Work

Admit it: You’ve been frustrated that the same folks keep getting great gigs over and over. Some are overrated but many are simply less qualified. How does that happen? Most jobs are awarded to...

Feature: How to Develop a Local Character

Every radio show has wanted to say something about a topic that may be wrong for their personality brand. And nearly every show has wished they had another voice on the air to play...

Imrpov Skill: Always Say Yes

  Sometimes it feels like the solution to finding new, original talent will come from improv. Many improv skills apply directly to performing on-air. Especially the concept of Always Say Yes. This article explains the concept...

Imrpov Skill: Good Nature

What is the most important trait of an air personality? Probably being funny, but being likable is a very close second. In fact, likable personalities are generally seen as being funny. Or at least...

Storytelling Reveals Character Traits

The art of telling stories is a fundamental tool for communicators. Stories have the power to hold audiences, create viral spread and yield other positive benefits. But one of the most valuable products of...

How to Get That Gig: 16 Do’s and Don’ts

You have the ability. The talent is there. Now the trick is to get the attention of decision-makers. Or at least avoid screwing up a shot at a dream job. What is the best...

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