Thursday, June 30, 2022

Casting a Show: Hosts

Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie. They find personalities...

Cast Your Radio Show Seminar on Demand

Broadcasters often hire what they think is the best talent available, put them on the air together and then wonder why the magic doesn't happen. It's not enough to just hire personalities. Radio shows...

Casting A Show: Host Is Like Hosting a Party

Hosting a party is hard work. It just doesn't seem like it to guests. The host is almost invisible at a great party. But they are the key to success. In this article, I compare...

Casting a Show: Perform The Role

In my seminar on demand, Casting a Radio Show, I show managers and programmers how to put together a team of performers that become greater than the sum of the parts. There are multiple...

Casting a Radio Show: Cohosts

Winning as a team requires sacrifice. It demands every player put aside ego and dedicate themselves to winning as a team. Most personalities embrace the idea of team-first until it's time to put a...

Get Used To It: Radio Team Shows Are Codependent

One of my clients, a very good radio show, broke up. The main personalities could no longer coexist. It's a shame because radio shows are codependent, just like a band.

Casting A Radio Show: Why 3 Is The Perfect Number

Casting a radio show is hard. Managers and programmers invest a lot of time and energy into finding the perfect mix of personalities to attract fans and deliver ratings. While there's no single formula...

Want Superstar Radio Talent? Here’s What To Look For

Dynamic radio personalities are the key to radio's future. But not all talent is created equal. Today's broadcasters should be on the hunt for superstar radio talent with the power to transform a station...

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Halloween Candy Buy Back

Here’s an easy promotion to build goodwill at Halloween, engage parents, generate new revenue and extend through the first week of November. The Halloween...
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