Thursday, June 30, 2022

Casting A Show: Host Is Like Hosting a Party

Hosting a party is hard work. It just doesn't seem like it to guests. The host is almost invisible at a great party. But they are the key to success. In this article, I compare...

Want Superstar Radio Talent? Here’s What To Look For

Dynamic radio personalities are the key to radio's future. But not all talent is created equal. Today's broadcasters should be on the hunt for superstar radio talent with the power to transform a station...

Casting a Radio Show: Cohosts

Winning as a team requires sacrifice. It demands every player put aside ego and dedicate themselves to winning as a team. Most personalities embrace the idea of team-first until it's time to put a...

Casting A Radio Show: Why 3 Is The Perfect Number

Casting a radio show is hard. Managers and programmers invest a lot of time and energy into finding the perfect mix of personalities to attract fans and deliver ratings. While there's no single formula...

Casting a Show: Character Roles

One of the trickiest parts of casting a radio show has nothing to do with finding great talent. That should be a priority for each cast member. Nor is it about identifying hosts and cohosts....

Casting a Show: Dick, Dork, and Dear

The best radio shows sound spontaneous, engaging, and interesting. This is made possible through hard work, show prep, and natural talent. But it's also a product of rich characters built with unique, distinct personality...

Cast Your Radio Show Seminar on Demand

Broadcasters often hire what they think is the best talent available, put them on the air together and then wonder why the magic doesn't happen. It's not enough to just hire personalities. Radio shows...

Casting a Show: Hosts

Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie. They find personalities...

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The Value of Fans To a Radio Station

How much is a true fan worth? Radio stations spend a lot of time and money chasing listeners. Programmers believe the more listeners (cume),...
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