Video: A Three Question Shortcut To Find Your Character Voice
Finding your character voice is the single most important step a radio personality can take to stand out and connect…
Character Branding
A Fast Way Find Your Character Voice
Personalities must be more than just a voice on the airwaves. You need to establish a distinctive character brand that…
“Just Be Yourself” Is Destined to Fail
“Just Be Yourself” is the biggest myth in personality radio. It’s lazy advice from managers, programmers, and talent coaches. Personalities…
How To Create a Personality Tagline
What would your listeners carve on your show’s gravestone? That’s not a morbid question—it’s a branding problem. What would your…
Example: Inserting The Show Into A Topic
The art of telling a great story is inserting your personality into a topical discussion in a relatable way. With…
Example: Content Only You Can Perform
The best content is something so special that only you can perform it. Everyone has gifts, but the best personalities…
Example: Leverage Your Unique Skills
One of the most important keys to becoming a successful personality brand is embracing your quirks. Your character profile should…
Example: Howard Stern’s Authentic Personality
Howard Stern is the king of all media, and one key to his success is his ability to make emotional…
Example: Demonstrate Your Quirks
One of the most important keys to becoming a successful personality brand is embracing your quirks. Your character profile should…
Example: Personality Imaging on K92.3 Orlando
Building character traits for radio personalities is a marketing task. Most stations miss opportunities to define individual (and collective)personality branding…