Saturday, November 17, 2018

Winning Formula For Radio Shows: TSP Equals TSL

Everybody loves shortcuts. Shortcuts are terrific. Shortcuts save time and energy. But in some areas, there's no cutting corners. Preparing a radio show is one of those areas that seems adaptable to shortcuts. But...

The Sticky Prep Show Prep Technique

A lot of shows...maybe even most shows...have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique. Most of these shows perform fine breaks. Execution is precise. And it...

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. But maybe we'd be more effective if we occasionally get it wrong. Intentionally. That may sound like a bad idea...

Overcome Personality Radio’s 7 Deadly Sins: Gluttony

You've probably heard the term gluttony in various contexts. Sometimes a particular personality type that keeps getting into bad situations are called a "glutton for punishment". Or you immediately think of a scene in the...

Prepare Deep To Be Spontaneous With Relaxed Readiness

Here's a term that could unlock the next level of your performance: Relaxed readiness. Air personalities struggle finding the balance between being highly prepared to perform and "winging it". I've actually had personalities tell me...

The Breaking News Syndrome: How to Get Attention for On-Air Segments

One of the key concepts I teach air personalities is how to turn up the volume. This applies to building more interesting stories, creating features that take on more importance with the audience, being more...

Original Content Using The TESOP Method

More or less, everyone has access to the same material every day. The show prep services have the same topics. Visit the most popular web sites for current content produces the same basic stories. So how...

7 Ways to Power Breaks by Izeing Personality

One of the basic pillars of performance is relating to an audience on their terms. It's a sort of audio handshake that adds warmth and depth to every break. I call it izeing personality. There...

Get More Response: Leave Something Out

eAre you having trouble getting listener response? Creating drama? Building intrigue? There's no question that listener phone calls aren't what they once were. It's harder than ever to inspire a listener to all. But...

An Extra 10 Percent In 9 Areas Will Increase Ratings

A willingness to go the extra mile is rare. I'm not talking about being really good at the things that must be done to get by. I'm talking about the extra 10 percent. An extra 10...

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Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics,...