Friday, July 20, 2018

The Sticky Prep Show Prep Technique

A lot of shows...maybe even most shows...have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique. Most of these shows perform fine breaks. Execution is precise. And it...

Forget Original Content; Focus on Unique Performance

Every time I work with an air personality that insists on creating original content that has never been done before, a shiver runs through me. They’re almost certainly going to fail. There are so few original...

Storyboarding: Storytelling in Two Minutes

One of the first things I teach most clients is how to tell stories most effectively. In almost every workshop, someone claims there's no way they can practice the storytelling basics because their time...

The Inverted Funnel: Anatomy of a Radio Break

What's your process for getting ideas on the air? And what methods are in place for collecting show content and converting it to stories listeners can relate to? Here's a structure that may work....

Original Content Using The TESOP Method

More or less, everyone has access to the same material every day. The show prep services have the same topics. Visit the most popular web sites for current content produces the same basic stories. So how...

Are Parody Songs Right For Your Show?

You're not Bob Rivers (except for you, Bob Rivers). Bob is the dynamic, legendary morning personality in Seattle. Bob makes parody songs work for his show, and has built part of his franchise on...

How to Stop Being Boring

Nobody wants to be boring. We want to be exciting, engaging and fun. We want to be the life of the party that commands attention. But yet, our lives are kind of boring to...

Harvest Your Life To Feed Your Show

Usually, show prep is something air talent looks forward to just a little more than an air check meeting with the PD, GM, VP of Programming and one of the station's biggest clients. In other words,...

Prepare Deep To Be Spontaneous With Relaxed Readiness

Here's a term that could unlock the next level of your performance: Relaxed readiness. Air personalities struggle finding the balance between being highly prepared to perform and "winging it". I've actually had personalities tell me...

You’re Killing Your Show When You Credit Your Source!

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Of course not. So...

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Top 10 Tips For a Successful Press Release

Writing a press release really isn't that difficult. It just takes a few minutes and a bit of creativity. In fact, most promotion managers...