Friday, July 20, 2018

Show Prep: Don’t Pick the Low Hanging Fruit

Radio personalities are taught the importance of keeping their show simple and easy to interact with, and that's sound advice.  Listeners aren't paying that much attention. A basic premise in working with clients is...

How to Stop Being Boring

Nobody wants to be boring. We want to be exciting, engaging and fun. We want to be the life of the party that commands attention. But yet, our lives are kind of boring to...

How To Hijack the Topic

Many personalities talk about the right things, but don't get credit because they fail to insert their personality in topics to become part of the story. This is the only way to get credit for...

An Extra 10 Percent In 9 Areas Will Increase Ratings

A willingness to go the extra mile is rare. I'm not talking about being really good at the things that must be done to get by. I'm talking about the extra 10 percent. An extra 10...

Forget Original Content; Focus on Unique Performance

Every time I work with an air personality that insists on creating original content that has never been done before, a shiver runs through me. They’re almost certainly going to fail. There are so few original...

Original Content Using The TESOP Method

More or less, everyone has access to the same material every day. The show prep services have the same topics. Visit the most popular web sites for current content produces the same basic stories. So how...

The Sticky Prep Show Prep Technique

A lot of shows...maybe even most shows...have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique. Most of these shows perform fine breaks. Execution is precise. And it...

Get More Response: Leave Something Out

eAre you having trouble getting listener response? Creating drama? Building intrigue? There's no question that listener phone calls aren't what they once were. It's harder than ever to inspire a listener to all. But...

Storyboarding: Storytelling in Two Minutes

One of the first things I teach most clients is how to tell stories most effectively. In almost every workshop, someone claims there's no way they can practice the storytelling basics because their time...

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Feature: Tradio

Tradio is an old radio show from decades ago. Well, in some parts of the USA, it's not even from decades ago. It's still...