Saturday, August 24, 2019

6 Paths to Emotional Radio

When two products have the same features, the one that appeals to an emotional need will be chosen. That's an opportunity for us. Emotional radio. It's the holy grail for personalities. Creating emotional moments...

Heartfelt Reactions to Tragedy

When disaster strikes, heartfelt reactions to tragedy will set you apart from everything else on the dial. While everyone else is talking about what happened, you can stand out by sharing your emotions. Here are...

How To Be Vulnerable and Personal When Tragedy Strikes

You never know when an opportunity to connect with listeners on an emotional level will present itself. Are you prepared? Being personal on the air by connecting through personal storytelling requires personalities to be...

Guide To Dealing With Emergencies

It seems that a week rarely goes by without a tragedy in the world. Each affects your audience emotionally and personally. And almost every time, radio stations are taken by surprise because it's impossible...

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How To Determine Library Depth and Song Turnover

The ratings are in. There is a TSL (time spent listening) problem. The cume went up, but average quarter hours are down. Management wants...