Tuesday, October 19, 2021

Personality Radio Emergency Checklist

Most families have an emergency kit at home, and many have an emergency checklist. Radio stations need one, too. This will help manage through those times of tragedy and disaster that can be stressful. In...

How To Be Vulnerable When Tragedy Strikes

It’s impossible to know when an opportunity to connect with listeners Emotionally will present itself. Being personal on the air by connecting through personal storytelling requires personalities to be both vulnerable and personal. And when...

Dealing With Tragedy: React to Now

You've probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes...

Programming Artist And Celebrity Deaths

Radio programmers are constantly looking for advantages. They tweak tactics to gain a quarter-hour in a constant game of cat-and-mouse to tilt The Ratings Game. But maybe we shouldn't look for game-changing tactics. What...

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Music Research: Asking About Burn Is Useless

Programmers want to know everything possible when making music decisions. That's understandable. The more detail and insight, the more we can fine-tune the playlist....
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