Tuesday, June 18, 2019

How To Be Vulnerable and Personal When Tragedy Strikes

You never know when an opportunity to connect with listeners on an emotional level will present itself. Are you prepared? Being personal on the air by connecting through personal storytelling requires personalities to be...

Heartfelt Reactions to Tragedy

When disaster strikes, heartfelt reactions to tragedy will set you apart from everything else on the dial. While everyone else is talking about what happened, you can stand out by sharing your emotions. Here are...

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. This is a great promotion and works on several levels: The...

Guide To Dealing With Emergencies

It seems that a week rarely goes by without a tragedy in the world. Each affects your audience emotionally and personally. And almost every time, radio stations are taken by surprise because it's impossible...

Dealing With Tragedy: Suicide and Depression

There are many kinds of tragedies that affect the audience in deeply personal ways. Each is sensitive in different ways. It’s particularly challenging to talk about events involving kids. But when a celebrity ends...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

6 Paths to Emotional Radio

When two products have the same features, the one that appeals to an emotional need will be chosen. That's an opportunity for us. Emotional radio. It's the holy grail for personalities. Creating emotional moments...

React To Now With A Unique Angle

You've probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes...

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Promotion: Epic 48 Fantasy Contest

You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each...