Dealing With Tragedy: React to Now
You've probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes...
How To Be Vulnerable and Personal When Tragedy Strikes
You never know when an opportunity to connect with listeners on an emotional level will present itself. Are you prepared? Being personal on the air by connecting through personal storytelling requires personalities to be...
Tragedy: Programming Artist And Celebrity Deaths
Radio programmers are constantly looking for an advantage. They tweak tactics to gain an extra quarter hour hear or there. It's a constant game of cat-and-mouse, trying to find a game-changing trick to tilt the ratings....
Dealing With Tragedy: Suicide and Depression
There are many kinds of tragedies that affect the audience in deeply personal ways. Each is sensitive in different ways. It’s particularly challenging to talk about events involving kids. But when a celebrity ends...
Choice of Words Impacts Listener Behavior-Here’s Proof
A client was struggling with a charity promotion. They were convinced it was a bad idea and would never reach their goals. We dug into the campaign and in the process learned how the...
How To Capture The Moment In A Personal Way
One of the hardest things for air personalities is finding a way to be personal, relatable and relevant with a unique angle when talking about a topic that literally everyone is talking about. When...
How a Personal Story Turned this Personality into a Hero
A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...
Exaggeration is a Key to a Great Story
One of the most important skills in radio is the ability to tell stories. Do you want to be a great storyteller? Then it's time to embrace a skill that would embarrass mom. Exaggeration.
There...
Performance Basics: Trust Your Partner
Remember the creepy snake in “The Jungle Book”? The snake who sang “Trust in me” while looking exactly like someone you should absolutely, under...
