Dealing With Tragedy: Suicide and Depression
There are many kinds of tragedies that affect the audience in deeply personal ways. Each is sensitive in different ways. It’s particularly challenging to talk about events involving kids. But when a celebrity ends...
React To Now With A Unique Angle
You've probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes...
How To Be Vulnerable and Personal When Tragedy Strikes
You never know when an opportunity to connect with listeners on an emotional level will present itself. Are you prepared? Being personal on the air by connecting through personal storytelling requires personalities to be...
6 Paths to Emotional Radio
When two products have the same features, the one that appeals to an emotional need will be chosen. That's an opportunity for us. Emotional radio. It's the holy grail for personalities. Creating emotional moments...
Choice of Words Impacts Listener Behavior-Here’s Proof
A client was struggling with a charity promotion. They were convinced it was a bad idea and would never reach their goals. We dug into the campaign and in the process learned how the...
Tragedy: Programming Artist And Celebrity Deaths
Radio programmers are constantly looking for an advantage. They tweak tactics to gain an extra quarter hour hear or there. It's a constant game of cat-and-mouse, trying to find a game-changing trick to tilt the ratings....
How a Personal Story Turned this Personality into a Hero
A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...
Guide To Dealing With Emergencies
It seems that a week rarely goes by without a tragedy in the world. Each affects your audience emotionally and personally. And almost every time, radio stations are taken by surprise because it's impossible...
Air Check Imaging
Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment...
