Thursday, December 12, 2019

Heartfelt Reactions to Tragedy

When disaster strikes, heartfelt reactions to tragedy will set you apart from everything else on the dial. While everyone else is talking about what happened, you can stand out by sharing emotions. Many times, this...

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. This is a great promotion and works on several levels: The...

How To Be Vulnerable and Personal When Tragedy Strikes

You never know when an opportunity to connect with listeners on an emotional level will present itself. Are you prepared? Being personal on the air by connecting through personal storytelling requires personalities to be...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

Dealing With Tragedy: Suicide and Depression

There are many kinds of tragedies that affect the audience in deeply personal ways. Each is sensitive in different ways. It’s particularly challenging to talk about events involving kids. But when a celebrity ends...

Exaggeration is a Key to a Great Story

One of the most important skills in radio is the ability to tell stories. Do you want to be a great storyteller? Then it's time to embrace a skill that would embarrass mom. Exaggeration. There...

Choice of Words Impacts Listener Behavior-Here’s Proof

A client was struggling with a charity promotion. They were convinced it was a bad idea and would never reach their goals. We dug into the campaign and in the process learned how the...

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Using Dialogue in Storytelling

One of the most overlooked aspects of storytelling is the use of dialogue. Most radio personalities never really consider it. We think of dialogue...