Emotional Connections

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. This is a great promotion and works on several levels: The...

Radio programmers are constantly looking for an advantage. They tweak tactics to gain an extra quarter hour hear or there. It's a constant game of cat-and-mouse, trying to find a game-changing trick to tilt the ratings....

One of the hardest things for air personalities is finding a way to be personal, relatable and relevant with a unique angle when talking about a topic that literally everyone is talking about. When...

There are many kinds of tragedies that affect the audience in deeply personal ways. Each is sensitive in different ways. It’s particularly challenging to talk about events involving kids. But when a celebrity ends...

A client was struggling with a charity promotion. They were convinced it was a bad idea and would never reach their goals. We dug into the campaign and in the process learned how the...

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

You've probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes...

It seems that a week rarely goes by without a tragedy in the world. Each affects your audience emotionally and personally. And almost every time, radio stations are taken by surprise because it's impossible...