Tragedy: Programming Artist And Celebrity Deaths
Radio programmers are constantly looking for an advantage. They tweak tactics to gain an extra quarter hour hear or there. It's a constant game of cat-and-mouse, trying to find a game-changing trick to tilt the ratings....
Guide To Dealing With Emergencies
It seems that a week rarely goes by without a tragedy in the world. Each affects your audience emotionally and personally. And almost every time, radio stations are taken by surprise because it's impossible...
6 Paths to Emotional Radio
Emotional radio. It's the holy grail for personalities. Creating emotional moments on the air is the key to capturing the hearts of the audience.
Consultant Jaye Albright says:
Entertainment means: enabling another to experience his or...
How To Be Vulnerable and Personal When Tragedy Strikes
You never know when an opportunity to connect with listeners on an emotional level will present itself. Are you prepared? Being personal on the air by connecting through personal storytelling requires personalities to be...
How To Capture The Moment In A Personal Way
One of the hardest things for air personalities is finding a way to be personal, relatable and relevant with a unique angle when talking about a topic that literally everyone is talking about. When...
Use This Tactic to Get More Reaction: Get It Wrong
As air personalities, we always want to be right. We take pride in it. But maybe we'd be more effective if we occasionally get it wrong. Intentionally. That may sound like a bad idea...
Dealing With Tragedy: Suicide and Depression
There are many kinds of tragedies that affect the audience in deeply personal ways. Each is sensitive in different ways. It’s particularly challenging to talk about events involving kids. But when a celebrity ends...
How a Personal Story Turned this Personality into a Hero
A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...
Feature: Hometown Heroes
Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community.
This is a great promotion and works on several levels:
The...
Game: Letters and Numbers
Letters and numbers can make for a clever and fun game. You can adapt it for most any format and can theme it based on...
