Sunday, December 16, 2018

Guide To Dealing With Emergencies

It seems that a week rarely goes by without a tragedy in the world. Each affects your audience emotionally and personally. And almost every time, radio stations are taken by surprise because it's impossible...

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. But maybe we'd be more effective if we occasionally get it wrong. Intentionally. That may sound like a bad idea...

React To Now With A Unique Angle

You've probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes...

Tragedy: Programming Artist And Celebrity Deaths

Radio programmers are constantly looking for an advantage. They tweak tactics to gain an extra quarter hour hear or there. It's a constant game of cat-and-mouse, trying to find a game-changing trick to tilt the ratings....

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. This is a great promotion and works on several levels: The...

6 Paths to Emotional Radio

Emotional radio. It's the holy grail for personalities. Creating emotional moments on the air is the key to capturing the hearts of the audience. Consultant Jaye Albright says: Entertainment means: enabling another to experience his or...

Heartfelt Reactions to Tragedy

When disaster strikes, heartfelt reactions to tragedy will set you apart from everything else on the dial. While everyone else is talking about what happened, you can stand out by sharing your emotions. Here are...

Choice of Words Impacts Listener Behavior-Here’s Proof

When radio personalities spend most of their prep time gathering content or trying to coming up with a clever exit, they miss an opportunity to inspire listeners. Choice of words impacts listener behavior as much...

How To Capture The Moment In A Personal Way

One of the hardest things for air personalities is finding a way to be personal, relatable and relevant with a unique angle when talking about a topic that literally everyone is talking about. When...

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