Thursday, April 18, 2019

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. This is a great promotion and works on several levels: The...

How To Be Vulnerable and Personal When Tragedy Strikes

You never know when an opportunity to connect with listeners on an emotional level will present itself. Are you prepared? Being personal on the air by connecting through personal storytelling requires personalities to be...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

6 Paths to Emotional Radio

When two products have the same features, the one that appeals to an emotional need will be chosen. That's an opportunity for us. Emotional radio. It's the holy grail for personalities. Creating emotional moments...

Exaggeration is a Key to a Great Story

One of the most important skills in radio is the ability to tell stories. Do you want to be a great storyteller? Then it's time to embrace a skill that would embarrass mom. Exaggeration. There...

Choice of Words Impacts Listener Behavior-Here’s Proof

A client was struggling with a charity promotion. They were convinced it was a bad idea and would never reach their goals. We dug into the campaign and in the process learned how the...

Tragedy: Programming Artist And Celebrity Deaths

Radio programmers are constantly looking for an advantage. They tweak tactics to gain an extra quarter hour hear or there. It's a constant game of cat-and-mouse, trying to find a game-changing trick to tilt the ratings....

React To Now With A Unique Angle

You've probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes...

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Feature: The Super Toot

The Super-Toot is a silly, fun and interactive feature that's perfect for Friday mornings or Friday afternoons. Dave Smiley and company came up with...