Thursday, February 2, 2023

Endorsement Ads That Sell and Entertain

As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is personality endorsement ads that sell and entertain. In this article, I'll...

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Feature: Breakfast Kids

For the right station, Breakfast KidsĀ is absolutely gold on the air. If you target adult women, you should be doing it at least once...