Monday, March 1, 2021

Endorsement Ads That Sell and Entertain

As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is personality endorsement ads that sell and entertain. In this article, I'll...

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Quick, Easy Ways to Test Hooks And Teases

A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement....