Friday, December 4, 2020

Guidelines for Endorsement Ads

Some clients are ideal for endorsement ads. For others, it's a bad idea. Account Executives have found live ads are highly marketable. And many have become great at pitching clients on the value. But...

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4 Ways Radio Contests Appeal to Emotions

Everything on the radio should be designed to appeal to emotions. That isn't a big surprise, because we all make choices based on emotions,...