Saturday, January 22, 2022

How To Decide Whether To Endorse An Advertiser

Radio personalities often are faced with difficult decisions in balancing entertainment, brand-building, and revenue. Sales managers and account executives pressure talent to take on any and all endorsements and live reads. It's tempting because...

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Feature: The Secret Phrase

The Secret Phrase is a good way to turn service information (traffic, weather, news) into an entertaining segment by making it a game. It's...