Are Listeners Breaking Up With You?
Recent research projects point to a disturbing trend. Radio listeners are breaking up with radio shows. They’re not running away…
External Focus
The Ghost And The Narcissist: The Two Ways To Fail On The Air
Every radio personality gets one of two pieces of advice at some point in their career. The first sounds like…
The Curse Of The Dreaded IMEWEUS Virus
There’s a condition spreading through radio stations and personality shows that nobody talks about, partly because it’s embarrassing to admit…
The IMEWEUS Quiz: Do You Have A Case Of IMEWEUS? How Bad Is It?
Every personality who read the IMEWEUS Virus article had one of two reactions: The first reaction was relief: That’s not…
The Cure For IMEWEUS
If you’ve just come from the IMEWEUS quiz, you already know something most radio personalities never figure out: IMEWEUS is…
What’s In It For Me?
Your listeners are completely, unapologetically, and entirely selfish. Not in a mean way or in a way that reflects badly…
Your Audience Is Selfish. That’s Why You Matter
The fundamental truth about radio listeners is that they are completely, unapologetically selfish. Every moment the mic is open, they’re…
The Most Personal Things On The Radio Have Nothing To Do WIth “You”
Think about this for a moment. The most intimate connection a radio personality can create with a listener often happens…
The Aspiration Paradox Is Why Listeners Want To Be You
There are three ways listeners relate to personalities: “you’re just like me,” “you’re like someone I’m in a relationship with,”…
Personal Stories Are All About You…Or Are They?
Personal stories are the holy grail for most personalities. It’s how listeners get to know you and learn your character…