Feature Execution

How To Manage Secondary Features

Most radio shows need strong, attention-getting features to drive appointment tune-in times. I call them One Thing features. The value is directly measurable in research as well as sustainable ratings over time. But not...

Turn a Feature Topic Into Multi-Break Content

The key to sustained ratings growth is increasing listening occasions and Time Spent Listening. Branded features are a great tool to drive tune-in occasions. Listening levels are lower than most programmers think so it...

Programming Tool: Use This Tool to Schedule Features

Here's a valuable tool that will help programmers and radio personalities schedule features more effectively. The easy-to-use tool makes it easy to manage when each "episode" airs. It packs a ton of power, including: Keeping...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase audience share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It...

How Features Can Win The War For Attention

You intuitively know that radio is under attack from all forms of media for consumer attention. It’s not just other radio stations battling for those quarter hours. Anything that takes listeners away from your...

Telling Stories Inside a Feature

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great...

Make Prank Calls Fit Your Personality Brand

Prank calls are one of the most well-received features that radio personalities offer. But this feature just doesn't fit every personality. On the other hand, some shows could use a prank call feature by managing it...

How To Execute Prank Calls

Prank calls can make for funny entertainment on the air and that's what makes them one of the best One Thing features you can have on your show. Some shows build a franchise on the feature....

Use Features As A Content Container

Features are one of the fastest and most effective ways to attract repeat listening. Think of them as a content container that provides a structure in which personalities can perform. And, they allow individual personality...
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