Monday, January 21, 2019

Feature: Prank Each Other

Listeners love pranks. Especially when they're not the victim! Part of the appeal is the feeling of being an"insider" on a joke. So have your show prank each other. It can be highly addictive. Some...

Feature: Celebrity Birthdays

Birthdays on the air? Really? Like they did it in the 60s and 70s? Who wants to hear that? Nothing could be more boring. Celebrity birthdays are trite, lack excitement and aren't that creative. Okay,...

How to Develop a Local Character

Every radio show has, a some point, wanted to say something about a topic that they absolutely know would be wrong for their personality brand. And nearly every show has wished they had another...

Feature: Music That Moves You

Music is a powerful force. It moves listeners, and connects strong emotions. When she was on the Melissa Etheridge Radio Show, Melissa built her personality around stories from and about music with a feature called Music...

Feature: Our Tune, Our Song

Many stations run a music feature designed to expand the perception for a deeper library than they really play. By creating an excuse to break format, listeners hear songs they haven't heard on the...

Feature: Loser Line

The Loser Line is a classic bit that has been around for many years, but has made a strong comeback recently. This is best for stations targeting women, and usually is most effective for...

How To Execute Prank Calls

Prank calls can make for funny entertainment on the air and that's what makes them one of the best One Thing features you can have on your show. Some shows build a franchise on the...

Feature: Not My Finest Moment

Is there a situation that you look back at and are really embarrassed by your behavior? That's Not My Finest Moment. It can be a small thing (make it into something big) or a...

Use Features As A Content Container

Features are one of the fastest and most effective ways to attract repeat listening. Think of them as a content container that provides a structure in which personalities can perform. And, they allow individual personality...

Feature: The Custom Song

Nearly every city has a musician that is skilled at writing and performing songs quickly. Find them and have them on your show to show off those skills so listeners can create a custom...

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