Saturday, May 18, 2019

Feature: My Psychic Powers

Here's a great way to cause talk and create a buzz that could stretch over multiple days. Demonstrate your psychic powers and amaze your co-hosts and listeners. This can be done anytime, or even become...

Feature: Censored Joke Of The Day

The Censored Joke of the Day is a great feature for the right personality and station. It fits more shows than you might think in a variety of formats. The joke can be salacious or...

Feature: Theme Weeks

Special programming works. It’s promotable, and stands out. It's well, special. In an over-communicated world filled with competition for attention, bundling content in easily understood packages is a great strategy. For radio personalities, Theme...

Manage Radio Features Like Disneyland Manages Rides

Broadcasters agonize over on-air  features. They love adding new ones, but often fail to move out the old. To stay out of programming ruts, PD's must manage radio features with discipline to keep the station from becoming...

Feature: Love Letters

It takes a special personality to pull this off. but if you have an opinionated, yet charming, and preferably female, talent, Love Letters is a great feature. It can work for Valentine's Day if you don't want...

The Winning Structure To Perform a Relationship Feature

Listeners love eavesdropping on other people's problems. It's an escape for them, and it's a great way to get stories on the air. That's why relationship features like War of the Roses and Second Date Update are...

Feature: Rumor of the Week

The Rumor of the Week is a feature that can get viral buzz, and cause listeners to start talking about you and your show. With the publicity of Fake News, false information distributed...

Feature: Kids Quiz

Kids Quiz is a fun game to play and it keeps your audience glued to the radio, especially if you find the right kid(s). Kids are great on the air, and Kids Quiz is a...

Feature: Time Machine

Any format can perform this feature, but it fits best on a station that plays more library material, or has older listeners who like to get nostalgic. Time Machine is exactly what it sounds...

Feature: The Daily Hack

The Daily Hack is an easy feature almost any personality can use. It works for solo shows or multiple-cast persoanlity shows. Life-hacking is a popular term. In fact, Lifehacker is one of the most popular...

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Say Happy Birthday For a Free Audience Building Tactic

Free is the right price. A free audience building tactic is even better! And this is so easy, it seems like it's cheating. But...