Tuesday, January 21, 2020

Feature: I Know You by Your Music

This is one of those recurring features that adds mystery to your show and can cause listeners to talk about you or one of your cast members. I Know You By Your Music shows...

Here’s How To Turn a Feature Topic Into Multi-Break Content

The key to ratings growth is increasing listening occasions and, as a result, raise Time Spent Listening. You know that branded features are a great tool to drive tune in occasions. Remember, listening levels...

Feature: Love em Or Leave em

Love em or Leave em is a relationship feature that requires an outcome. It creates a serial story that listeners can follow to conclusion. The feature works anytime, and can be either a weekly feature...

Feature: 10 Words To Show Your Talent

When a guest comes on your show, what do you do with them? That's one of the biggest problems for many personalities. 10 Words to Show Your Talent is an idea that radio shows...

Relationship Feature: Make Up For Your Mess Up

Make Up For Your Mess Up is a great feature that can fit many station formats, ranging from edgy rock to safe, family stations like Contemporary Christian or AC. In this article, I explain why...

Feature: Entertainment Fact or Fiction

This is a fun game to play each day, or you could bring it out as a once-in-awhile stand alone feature. Entertainment Fact or Fiction can be part of an existing Entertainment Report, or...

Relationship Feature: Dump Them Date Me

Dump Them Date Me is a relationship feature with a bit of a twist. It follows the winning formula of luring the audience into having an investment in a dramatic story. And it stretches...

Feature: Dumb Debates (Dumbates)

This is a fun feature that works as a segment-filler or could actually take over several breaks on a radio show. Dumb Debates, shortened to Dumbates is addictive. It's one of those talkable discussions...

Feature: What The Cluck

What the Cluck is a wacky feature that probably won't work for you. It doesn't work for many. But if it does, it can be a tremendous asset. This is a good example of...

Feature: Would You Rather

Would You Rather is a great game to play at parties, or at dinner, etc. and it's a lot of fun on the air. You’re probably familiar with the concept, where two options are presented...

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Sorting It Out: Hashtags vs Mentions # vs @

Twitter and Instagram are terrific tools to communicate with your audience. It’s worth the investment in time and resources. So, it you’re going to...