Tuesday, September 22, 2020

Prank Calls: Can I Spend The Night

Prank calls are a great way to engage the audience. Clever, funny jokes are are one of the best ways to add a sense of humor to a show. For many shows, the prank...

Programming Tool: Use This Tool to Schedule Features

Here's a valuable tool that will help programmers and radio personalities schedule features more effectively. The easy-to-use tool makes it easy to manage when each "episode" airs. It packs a ton of power, including: Keeping...

Feature: 10 Words To Show Your Talent

When a guest comes on your show, what do you do with them? That's one of the biggest problems for many personalities. 10 Words to Show Your Talent is an idea that radio shows...

Feature: Relationship Renovation

When a feature or promotion is measured by changed lives, the emphasis of the campaign takes on a different complexion. Relationship Reno is a positive alternative to relationship features such as Second Date Update,...

Feature: Dumb Debates (Dumbates)

This is a fun feature that works as a segment-filler or could actually take over several breaks on a radio show. Dumb Debates, shortened to Dumbates is addictive. It's one of those talkable discussions...

Feature: Never Been Kissed

Never Been Kissed can be a one day feature or a week-long promotion that fulfills a goal for listeners each day, with a different storyline. Each day, you're looking for a listener who has...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It could...

Feature: Throwback Thursday

Throwback Thursday is part of pop culture and can be a great way to highlight library songs on your station or show. It may feel like you're just taking advantage of the low-hanging fruit,...

Feature: The Custom Song

Nearly every city has a musician that is skilled at writing and performing songs quickly. Find them and have them on your show to show off those skills so listeners can create a custom...

Use Features As A Content Container

Features are one of the fastest and most effective ways to attract repeat listening. Think of them as a content container that provides a structure in which personalities can perform. And, they allow individual personality...

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Contests: How Much Hype Is Too Much Hype?

Just when you thought you figured out how to influence ratings with a contest strategy, this happens. Suddenly you question everything you thought you...