Sunday, September 15, 2019

Feature: What Are You Doing At The Courthouse

What Are You Doing At the Courthouse is a terrific feature. It's similar to the On the Street feature, but with a more precise and confined content container. The concept is so easy to execute,...

Feature: Ask Me Anything

Ask Me Anything is a strong feature that can help build your character for your own cast members.  It could be a theme for having interesting guests on your show. If your show is...

Feature: Music That Moves You

Music is a powerful force. It moves listeners, and connects strong emotions. When she was on the Melissa Etheridge Radio Show, Melissa built her personality around stories from and about music with a feature called Music...

Feature: The World According To (a Kid)

The World According To...is a weekly feature that spotlights the world through a kid's eyes. As kids features go, this is one of the more difficult ones to execute. It's really hard finding the...

Feature: Men are Scum

Men are Scum can be a great weekly relationship feature, especially if you target women. Well, actually, only if you target women! Stations targeting men should probably stay away from this one. The feature gets into...

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. This is a great promotion and works on several levels: The...

Feature: The Honesty Game

The Honesty Game is a personality character game. It's a good tool for exposing the character traits from your personality brand profile on the air, and adds a dimension that is compelling through the discussion. The game...

Feature: Bored or On Board?

The great thing about Bored or On Board is that it creates a platform for air talent to present relevant content and topics quickly. You can execute this feature as a self-contained show feature...

Features: What’s Your Carpool Karaoke?

James Corden’s Carpool Karaoke is a feature on his television talk show. You may not know the name of his show (The Late Late Show). In fact, you probably don't because most people don't....

Feature: I Can’t Take it Anymore

People love to complain, especially about other people. Don't believe that? Check your social media feeds. I Can't Take It Anymore is a feature that can fit many formats, from male targeted stations (rock,...

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8 Dos and Don’ts when Using Hashtags

You probably have never heard of Chris Messina, the man who changed the way we use Social Media. In 2007, with one simple tweet,...