Monday, November 30, 2020

Feature: Tough Love Starring Siri and Alexa

Creating a radio show that is truly funny is hard. Especially being uniquely, organically funny consistently. If you have that, you have the #1 ingredient for successful, sustainable success on the air. Fortunately, here's...

How To Manage Secondary Features

Most radio shows need strong, attention-getting features to drive appointment tune in times. I call them One Thing features. The value is directly measurable in research as well as sustainable ratings over...

Feature: Would You Rather

Would You Rather is a great game to play at parties, or at dinner, etc. and it's a lot of fun on the air. You’re probably familiar with the concept, where two options are presented...

Features: Important Building Block For Your Show

You probably agree that having an audience fall in love with you as a personality is a good thing. If you don't agree with that, stop reading now. You're wasting your time. But you...

Feature: Gets In Your Business

Relationship features are all about getting a compelling story on the air. There are many ways to do that, of course. But the difference between an average feature and a compelling one is when...

Use Features As A Content Container

Features are one of the fastest and most effective ways to attract repeat listening. Think of them as a content container that provides a structure in which personalities can perform. And, they allow individual personality...

Feature: Never Have I Ever

Never Have I Ever is a popular drinking game, and what could be more fun than playing bar games on the air? You may have seen Ellen DeGeneres playing it with guests on her...

Feature: Time Machine

Any format can perform this feature, but it fits best on a station that plays a large percentage of library material or has older listeners who like to get nostalgic. Time Machine is exactly...

Feature: Love Letters

It takes a special personality to pull this off. but if you have an opinionated, yet charming, and preferably female, talent, Love Letters is a great feature. It can work for Valentine's Day if you don't want...

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to add more interest in a recurring feature like Is Anyone Listening...

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Feature: Second Date Update

Second Date Update is one of the strongest relationship features you can put on your show. It makes a great content container to tell a...