Sunday, July 12, 2020

Feature: I’ll Take You There

Music influences your memories and experiences. When listeners hear a song from the past, they immediately go there. This music feature is to Take You There, wherever the "there" is. In this article, I share...

How to Develop a Local Character

Every radio show has wanted to say something about a topic they know would be wrong for their personality brand. And nearly every show has wished they had another voice on the air to...

Feature: Second Date Update

Second Date Update is one of the strongest relationship features you can put on your show. It makes a great content container to tell a story, and can become your One Thing feature that you...

Relationship Feature: Dump Them Date Me

Dump Them Date Me is a relationship feature with a bit of a twist. It follows the winning formula of luring the audience into having an investment in a dramatic story. And it stretches...

Feature: Facebook or Therapist?

Facebook or therapist is a good game to use once in awhile. Listeners catch on quickly and it can be interactive, or just played between cast members. It also works well for solo shows. And there's never...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games to play on the radio. It's sticky, drives tune in and won't break the budget. This article provides step by step details and...

How To Manage Secondary Features

Most radio shows need strong, attention-getting features to drive appointment tune in times. I call them One Thing features. The value is directly measurable in research as well as sustainable ratings over...

Feature: Love Letters

It takes a special personality to pull this off. but if you have an opinionated, yet charming, and preferably female, talent, Love Letters is a great feature. It can work for Valentine's Day if you don't want...

Feature: The World According To (a Kid)

The World According To...is a weekly feature that spotlights the world through a kid's eyes. As kids features go, this is one of the more difficult ones to execute. It's really hard finding the...

Feature: Tradio

Tradio is an old radio show from decades ago. Well, in some parts of the USA, it's not even from decades ago. It's still going strong today. But not in most places. In this article,...

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How to Have A Stronger Personality Presence Without More Talk

A major barrier for personalities passing through five stages of growth in their Personality Success Path is simply becoming familiar enough to gain traction with...