Tuesday, September 25, 2018

Feature: The Topic Train

Climb on board, but be careful and be forewarned—The Topic Train is not for everyone! Elvis Duran does a great job wit hit, but It takes unique skills to make it work. The Topic Train deliberately...

Feature: What Are You Doing At The Courthouse

What Are You Doing At the Courthouse is a terrific feature. It's similar to the On the Street feature, but with a more precise and confined content container. The concept is so easy to execute,...

Telling Stories Inside a Feature

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great...

Feature: Kids Movie Review

A Kids Movie Review feature can become a memorable way to relate to new movie releases without getting caught in the sea of "real" movie reviews. After all, the movie critique previewing this week's new...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

Feature: Facebook or Therapist?

Facebook or therapist is a good game to use once in awhile. Listeners catch on quickly and it can be interactive, or just played between cast members. It also works well for solo shows. And there's never...

Feature: Music That Moves You

Music is a powerful force. It moves listeners, and connects strong emotions. When she was on the Melissa Etheridge Radio Show, Melissa built her personality around stories from and about music with a feature called Music...

Concentration of Force

A principle of war is to focus an attack on a narrow, defined target. The concentration of force does not necessarily imply a massing of forces, but rather having them united to deliver an impact when...

Feature: Kids Court

Kids Court puts kids in charge of making decisions for adults. It can be funny, and still tell a story that engages the audience because it's out of context. Anytime you put kids into an adult...

Make Prank Calls Fit Your Personality Brand

Prank calls are one of the most well-received features that radio personalities offer. But do prank calls fit your personality? Is your brand enhanced with prank calls, or do you damage the integrity by creating...

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Giveaway Strategy: One Day Contests Can Be A Big WInner

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable...