Sunday, July 21, 2019

Use Features As A Content Container

Features are one of the fastest and most effective ways to attract repeat listening. Think of them as a content container that provides a structure in which personalities can perform. And, they allow individual personality...

Why You Should Always Program Features At Set Times

There are two schools of thought in how to program features: Rotate the times they air to expose them to a larger audience, or program features at set times. Traditional programming philosophy suggests a feature...

Concentration of Force

A principle of war is to focus an attack on a narrow, defined target. Concentration of force does not necessarily imply a massing of forces, but rather having them united to deliver an impact when...

Features: What’s Your Carpool Karaoke?

James Corden’s Carpool Karaoke is a feature on his television talk show. You may not know the name of his show (The Late Late Show). In fact, you probably don't because most people don't....

Manage Radio Features Like Disneyland Manages Rides

Broadcasters agonize over on-air  features. They love adding new ones, but often fail to move out the old. To stay out of programming ruts, PD's must manage radio features with discipline to keep the station from becoming...

Features: Important Building Block For Your Show

You probably agree that having an audience fall in love with you as a personality is a good thing. If you don't agree with that, stop reading now. You're wasting your time. But you...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It could...

How to Structure a Relationship Feature

Listeners love eavesdropping on other people's problems. It's an escape for them, and it's a great way to get stories on the air. That's why relationship features like War of the Roses and Second Date Update are...

Telling Stories Inside a Feature

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great...

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How The Pop Music Cycle Affects Ratings

If you program a music station, you know that strength of current music is critical to your brand's success. The more you depend on...