Saturday, May 18, 2019

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

Manage Radio Features Like Disneyland Manages Rides

Broadcasters agonize over on-air  features. They love adding new ones, but often fail to move out the old. To stay out of programming ruts, PD's must manage radio features with discipline to keep the station from becoming...

Branding a Feature: What’s In a Name?

Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often biased against features that...

How to Structure a Relationship Feature

Listeners love eavesdropping on other people's problems. It's an escape for them, and it's a great way to get stories on the air. That's why relationship features like War of the Roses and Second Date Update are...

How Learning Theory Affects Programming

You may not have heard of the term learning theory, but when you understand how the audience becomes familiar with your content, it'll change how you program your radio station. Imagine this scenario: Your morning...

Telling Stories Inside a Feature

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It could...

Use Features As A Content Container

Features are one of the fastest and most effective ways to attract repeat listening. Think of them as a content container that provides a structure in which personalities can perform. And, they allow individual personality...

Why You Should Always Program Features At Set Times

There are two schools of thought in how to program features: Rotate the times they air to expose them to a larger audience, or program features at set times. Traditional programming philosophy suggests a feature...

Features: What’s Your Carpool Karaoke?

James Corden’s Carpool Karaoke is a feature on his television talk show. You may not know the name of his show (The Late Late Show). In fact, you probably don't because most people don't....

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Feature: I Know You by Your Music

This is one of those recurring features that adds mystery to your show and can cause listeners to talk about you or one of...