Tuesday, September 22, 2020

Features: Important Building Block For Your Show

You probably agree that having an audience fall in love with you as a personality is a good thing. If you don't agree with that, stop reading now. You're wasting your time. But you...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

How To Execute Prank Calls

Prank calls can make for funny entertainment on the air and that's what makes them one of the best One Thing features you can have on your show. Some shows build a franchise on the feature....

Telling Stories Inside a Feature

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great...

Don’t Envy Popular Features

Something curious happens with strong radio personalities from time to time. They build a large audience base on the strength of a popular feature like Second Date Update or a Prank Call feature. Shows...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It could...

Use Features As A Content Container

Features are one of the fastest and most effective ways to attract repeat listening. Think of them as a content container that provides a structure in which personalities can perform. And, they allow individual personality...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

How Features Can Win The War For Attention

You intuitively know that radio is under attack from all forms of media for consumer attention. It’s not just other radio stations battling for those quarter hours. Anything that takes listeners away from your...

Manage Radio Features Like Disneyland Manages Rides

Broadcasters agonize over on-air  features. They love adding new ones, but often fail to move out the old. To stay out of programming ruts, PD's must manage radio features with discipline to keep the station from becoming...

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9 Sources Of Phone Calls You Can Count On

There's no doubt that it's more and more difficult to attract good phone callers on the radio today. But that doesn't mean it's impossible,...