Tuesday, March 31, 2020

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

Don’t Envy Popular Features

Something curious happens with strong radio personalities from time to time. They build a large audience base on the strength of a popular feature like Second Date Update or a Prank Call feature. Shows...

Here’s How To Turn a Feature Topic Into Multi-Break Content

The key to ratings growth is increasing listening occasions and, as a result, raise Time Spent Listening. You know that branded features are a great tool to drive tune in occasions. Remember, listening levels...

Telling Stories Inside a Feature

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great...

How Learning Theory Affects Programming

You may not have heard of the term learning theory, but when you understand how the audience becomes familiar with your content, it'll change how you program your radio station. Imagine this scenario: Your morning...

How To Manage Secondary Features

Most radio shows need strong, attention-getting features to drive appointment tune in times. I call them One Thing features. The value is directly measurable in research as well as sustainable ratings over...

How Features Can Win The War For Attention

You intuitively know that radio is under attack from all forms of media for consumer attention. It’s not just other radio stations battling for those quarter hours. Anything that takes listeners away from your...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

How To Execute Prank Calls

Prank calls can make for funny entertainment on the air and that's what makes them one of the best One Thing features you can have on your show. Some shows build a franchise on the feature....

Manage Radio Features Like Disneyland Manages Rides

Broadcasters agonize over on-air  features. They love adding new ones, but often fail to move out the old. To stay out of programming ruts, PD's must manage radio features with discipline to keep the station from becoming...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Crickets: Why Isn’t The Phone Ringing?

It's easy to fall into the trap of judging impact by volume of calls. Why isn't the phone ringing nearly as much as it...