Sunday, July 12, 2020

Here’s How To Turn a Feature Topic Into Multi-Break Content

The key to ratings growth is increasing listening occasions and, as a result, raise Time Spent Listening. You know that branded features are a great tool to drive tune in occasions. Remember, listening levels...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

Why You Should Always Program Features At Set Times

There are two schools of thought in how to program features: Rotate the times they air to expose them to a larger audience, or program features at set times. Traditional programming philosophy suggests a feature...

Branding a Feature: What’s In a Name?

Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often biased against features that...

Don’t Envy Popular Features

Something curious happens with strong radio personalities from time to time. They build a large audience base on the strength of a popular feature like Second Date Update or a Prank Call feature. Shows...

Features: Important Building Block For Your Show

You probably agree that having an audience fall in love with you as a personality is a good thing. If you don't agree with that, stop reading now. You're wasting your time. But you...

Why Shows Should Solicit Game & Contest Players Online

For decades, radio stations have followed a familiar pattern for promotions, contests and even playing interactive games on a radio show. Invite the 9th caller to play and win! And of course, the phone...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It could...

Manage Radio Features Like Disneyland Manages Rides

Broadcasters agonize over on-air  features. They love adding new ones, but often fail to move out the old. To stay out of programming ruts, PD's must manage radio features with discipline to keep the station from becoming...

How to Structure a Relationship Feature

Listeners love eavesdropping on other people's problems. It's an escape for them, and it's a great way to get stories on the air. That's why relationship features like War of the Roses and Second Date Update are...

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How To Measure Email Success

Most radio stations agree that email marketing to the station's database is a good idea. And a majority of stations send regular newsletters to...