Monday, November 30, 2020

Why Shows Should Solicit Game & Contest Players Online

For decades, radio stations have followed a familiar pattern for promotions, contests, and even playing interactive games on a radio show. Invite the 9th caller to play and win! And of course, the phone...

Use Features As A Content Container

Features are one of the fastest and most effective ways to attract repeat listening. Think of them as a content container that provides a structure in which personalities can perform. And, they allow individual personality...

Turn a Feature Topic Into Multi-Break Content

The key to ratings growth is increasing listening occasions and, as a result, raise Time Spent Listening. You know that branded features are a great tool to drive tune-in occasions. Remember, listening levels are...

Feature: I Can Top That

Here's a simple way to get listeners excited about ordinary phone topics, drive more participation, and build suspense. It's almost like a magic trick to cause the phone to ring. It's called I can top...

How Features Can Win The War For Attention

You intuitively know that radio is under attack from all forms of media for consumer attention. It’s not just other radio stations battling for those quarter hours. Anything that takes listeners away from your...

How To Manage Secondary Features

Most radio shows need strong, attention-getting features to drive appointment tune in times. I call them One Thing features. The value is directly measurable in research as well as sustainable ratings over...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It could...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

Don’t Envy Popular Features

Something curious happens with strong radio personalities from time to time. They build a large audience base on the strength of a popular feature like Second Date Update or a Prank Call feature. Shows...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

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3 Ways To Increase Ratings By Playing to Ratings Respondents

As long as the radio industry allows ratings services to hold us hostage to their insanely outdated methods of gathering ratings data, programmers should...