Friday, July 20, 2018

How Features Can Win The War For Attention

You intuitively know that radio is under attack from all forms of media for consumer attention. It’s not just other radio stations battling for those quarter hours. Anything that takes listeners away from your...

Concentration of Force

A principle of war is to focus an attack on a narrow, defined target. The concentration of force does not necessarily imply a massing of forces, but rather having them united to deliver an impact when...

Why You Should Always Program Features At Set Times

There are two schools of thought in how to program features: Rotate the times they air to expose them to a larger audience, or program features at set times. Traditional programming philosophy suggests a feature...

How To Execute Prank Calls

Prank calls can make for funny entertainment on the air and that's what makes them one of the best One Thing features you can have on your show. Some shows build a franchise on the...

Winning Features And How To Use Them Seminar on Demand

https://tracyjohnson.kartra.com/page/embed/aOhd1RPITFZa

Branding a Feature: What’s In a Name?

Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often biased against features that...

Use Features As A Content Container

Features are one of the fastest and most effective ways to attract repeat listening. Think of them as a content container that provides a structure in which personalities can perform. And, they allow individual personality...

Features: What’s Your Carpool Karaoke?

James Corden’s Carpool Karaoke is a feature on his television talk show. You may not know the name of his show (The Late Late Show). In fact, you probably don't because most people don't....

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It could...

Features: Important Building Block For Your Show

You probably agree that having an audience fall in love with you as a personality is a good thing. If you don't agree with that, stop reading now. You're wasting your time. But you...

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Air Check Relatable

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just...