Saturday, November 17, 2018

Feature: I’ll Take You There

Music influences your memories and experiences. When you hear a song you immediately go there. This music feature is to Take You There, wherever the "there" is. It can be staged as a way to...

Feature: 10 Words To Show Your Talent

When a guest comes on your show, what do you do with them? That's one of the biggest problems for many personalities. 10 Words to Show Your Talent is an idea that radio shows...

Feature: Snaps

Snaps is an all-time great segment. For best results, you need a show with more than two people on it. There are two keys to the bit: Two personalities on the show-and ONLY those two personalities...

Feature: The One That Got Away

The One That Got Away is a compelling relationship feature that connects with listeners emotionally because nearly everyone has a nagging curiosity of what could have been possible if they had made different decisions...

Feature: 2 Lies and a Truth

2 Lies and a Truth is a feature that is known by several other names, but I like this treatment best because it says exactly what it is. This feature has multiple positive benefits: Creates a structure...

Feature: Love Letters

It takes a special personality to pull this off. but if you have an opinionated, yet charming, and preferably female, talent, Love Letters is a great feature. It can work for Valentine's Day if you don't want...

Feature: Relationship Reno

When a feature or promotion is measured by lives that are changed, the emphasis of the campaign takes on a different complexion. Relationship Reno is a positive alternative to relationship features such as Second...

Feature: The Custom Song

Nearly every city has a musician that is skilled at writing and performing songs quickly. Find them and have them on your show to show off those skills so listeners can create a custom...

Relationship Feature: Deal Breakers

This relationship feature is effective in activating the audience to participate in a story. Deal Breakers works well for ensemble casts and can be great for solo shows as well. The story plays out through...

Feature: I Can’t Take it Anymore

People love to complain, especially about other people. Don't believe that? Check your social media feeds. I Can't Take It Anymore is a feature that can fit many formats, from male targeted stations (rock,...

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