Sunday, July 21, 2019

Feature: Love Letters

It takes a special personality to pull this off. but if you have an opinionated, yet charming, and preferably female, talent, Love Letters is a great feature. It can work for Valentine's Day if you don't want...

Feature: Entertainment Fact or Fiction

This is a fun game to play each day, or you could bring it out as a once-in-awhile stand alone feature. Entertainment Fact or Fiction can be part of an existing Entertainment Report, or...

Feature: Theme Weeks

Special programming works. It’s promotable, and stands out. It's well, special. In an over-communicated world filled with competition for attention, bundling content in easily understood packages is a great strategy. For radio personalities, Theme...

Feature: The Psychopath Quiz

This is probably only good for one time on your show. But it can be a great one-time bit. Take the psychopath quiz to find out if you're a psychopath. It'll work best for a...

Feature: Our Tune, Our Song

Many stations run a music feature designed to expand the perception for a deeper library than they really play. By creating an excuse to break format, listeners hear songs they haven't heard on the...

Feature: Kids Quiz

Kids Quiz is a fun game to play and it keeps your audience glued to the radio, especially if you find the right kid(s). Kids are great on the air, and Kids Quiz is a...

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to execute the Is Anyone Listening Who feature. Call it the (Your Station/Show) Book Of...

Relationship Feature: Deal Breakers

This relationship feature is effective in activating the audience to participate in a story. Deal Breakers works well for ensemble casts and can be great for solo shows as well. The story plays out through...

Feature: Text The Truth

Text The Truth is a simple, short feature that's great for solo shows, or multi-personality casts. It's highly effective, but some shows are reluctant to do it because it's so easy to do. They think...

Feature: My Kind of Crazy

My Kind of Crazy is a good feature to bring out on a regular basis. It works as a weekly event or can just be in the portfolio of ideas that can be used...

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Feature: Relationship Reno

When a feature or promotion is measured by lives that are changed, the emphasis of the campaign takes on a different complexion. Relationship Reno...