Monday, January 21, 2019

Add Will They Or Won’t They To Interviews

Interviewing guests is hard. Really hard. Unless you're really good with guests, interviews can be deadly. But Will They Or Won't They is a technique that can add interest to interview segments by involving...

Feature: Bored or On Board?

The great thing about Bored or On Board is that it creates a platform for air talent to present relevant content and topics quickly. You can execute this feature as a self-contained show feature...

Feature: Theme Weeks

Special programming works. It’s promotable, and stands out. It's well, special. In an over-communicated world filled with competition for attention, bundling content in easily understood packages is a great strategy. For radio personalities, Theme...

Feature: What a Girl Wants

What A Girl Wants isn't a just Warner Brothers movie, or a song from Christina Aguilera. It's a character-defining feature for a female personality on your show. This works for solo shows, too, if you...

Feature: The Super Toot

The Super-Toot is a silly, fun and interactive feature that's perfect for Friday mornings or Friday afternoons. Dave Smiley and company came up with this idea and it stands out on the show each...

Feature: Relationship Reno

When a feature or promotion is measured by lives that are changed, the emphasis of the campaign takes on a different complexion. Relationship Reno is a positive alternative to relationship features such as Second...

Feature: Missed Connections

Missed Connections is a feature used by many stations. Shows love it because there's  never-ending supply of content. Some shows perform it every day. Some once a week, and others bring it out on...

Feature Cyber Bully Day

In the spirit of Jimmy Kimmel's Mean Tweets, Cyber Bully Day is an idea that positions your Character brand as self-deprecating as it calls attention to your confidence and individual personality traits. It's best for rock stations...

Feature: Never Have I Ever

Never Have I Ever is a popular drinking game, and what could be more fun than playing bar games on the air? You may have seen Ellen DeGeneres playing it with guests on her...

Feature: Irritiate Me In 4 Words

Irritate Me in 4 Words is almost self-explanatory. That simplicity is the beauty behind it. Just say that phrase, and listeners know what its all about. This works as a weekly or daily feature, though...

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Feature: Theme Weeks

Special programming works. It’s promotable, and stands out. It's well, special. In an over-communicated world filled with competition for attention, bundling content in easily...