Sunday, July 12, 2020

Feature: Forgive and Forget

Listeners love stories. They are enthusiastically attracted to stories about others if the story is presented with suspense. That's the "S" in my GIFS system of radio show performance. Here’s a fresh relationship Feature...

Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of the Roses. Yet, if executed properly, it can deliver the...

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. In this article, I explain how to execute Hometown...

Feature: Wed Bed or Dead

Wed bed or dead is a fun game that helps define show personality character, and extends to listeners. You can make this a contest, a game, an interview item or just something that's fun to...

Feature: I’ll Take You There

Music influences your memories and experiences. When listeners hear a song from the past, they immediately go there. This music feature is to Take You There, wherever the "there" is. In this article, I share...

Feature: 5 O’Clock Flashback

The 5 o'clock Flashback isn't a new idea, for sure, but here's a unique twist on an old idea that builds personality into a break and works as a cross-promotion for the morning show. It's...

Feature: 10 Second Sound Off

10 Second Sound Off is a great feature for spoken word formats (talk, sports, news) and high profile personality shows. In fact, Sound Off is an easy feature that can become a benchmark for just...

Feature: The Look Book

If your station targets younger women, or any female demographic, a style and fashion feature could make sense. Especially if you have a high profile personality that can connect with the audience. The Look...

Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use oddball human interest stories in the news and solicit interesting listener stories. In this article, I explain...

Relationship Feature: Dump Them Date Me

Dump Them Date Me is a relationship feature with a bit of a twist. It follows the winning formula of luring the audience into having an investment in a dramatic story. And it stretches...

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In this competitive environment, you cannot afford anything but great content. A-material. Well planned, well thought out, well teased, promoted, relevant, relatable entertainment. But...