Tuesday, March 31, 2020

Feature: Irritiate Me In 4 Words

Irritate Me in 4 Words is almost self-explanatory. That simplicity is the beauty behind it. Just say that phrase, and listeners know what its all about. This works as a weekly or daily feature, though...

Feature: Rumor of the Week

The Rumor of the Week is a feature that can get viral buzz, and cause listeners to start talking about you and your show. With the publicity of Fake News, false information distributed...

Feature: What The Cluck

What the Cluck is a wacky feature that probably won't work for you. It doesn't work for many. But if it does, it can be a tremendous asset. This is a good example of...

Feature: 10 Second Sound Off

10 Second Sound Off is a great feature for spoken word formats (talk, sports, news) and high profile personality shows. In fact, Sound Off is an easy feature that can become a benchmark for just...

Feature: Forgive and Forget

Listeners love stories. They are enthusiastically attracted to stories about others if the story is presented with suspense. That's the "S" in my GIFS system of radio show performance. Here’s a fresh relationship Feature...

Feature: The Daily Hack

The Daily Hack is an easy feature almost any personality can use. It works for solo shows or multiple-cast persoanlity shows. Life-hacking is a popular term. In fact, Lifehacker is one of the most popular...

Relationship Feature: Dump Them Date Me

Dump Them Date Me is a relationship feature with a bit of a twist. It follows the winning formula of luring the audience into having an investment in a dramatic story. And it stretches...

Feature: War of the Roses

War of the Roses is one of the best relationship features of all time. It's been around awhile, and the name of the feature (taken from the movie of the same name) is a...

Feature: Missed Connections

Missed Connections is a feature used by many stations. Shows love it because there's  never-ending supply of content. Some shows perform it every day. Some once a week, and others bring it out on...

Feature: Not My Finest Moment

Is there a situation that you look back at and are really embarrassed by your behavior? That's Not My Finest Moment. It can be a small thing (make it into something big) or a...

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Promotion: Face Your Fear

Face Your Fears is a powerful and emotional promotion that can be a one-time campaign, a monthly recurring feature or an annual "Face Your...