Friday, June 25, 2021

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. In this article, I explain how to execute Hometown...

Feature: Never Been Kissed

Never Been Kissed can be a one day feature or a week-long promotion that fulfills a goal for listeners each day, with a different storyline. Each day, you're looking for a listener who has...

Feature: Throwback Thursday

Throwback Thursday is part of pop culture and can be a great way to highlight library songs on your station or show. It may feel like you're just taking advantage of the low-hanging fruit,...

Feature: 5 O’Clock Flashback

The 5 o'clock Flashback isn't a new idea, for sure, but here's a unique twist on an old idea that builds personality into a break and works as a cross-promotion for the morning show. It's...

Feature: Radio Pictionary

You probably know how to play Pictionary. It's a popular party game where team members guess what you're drawing. But radio Pictionary? How does that work without the visual? Is that even a thing? This...

Feature: Relationship Renovation

When a feature or promotion is measured by changed lives, the emphasis of the campaign takes on a different complexion. Relationship Reno is a positive alternative to relationship features such as Second Date Update,...

Feature: The Topic Train

Climb on board, but be careful and be forewarned—The Topic Train is not for everyone! Elvis Duran does a great job wit hit, but It takes unique skills to make it work. The Topic Train deliberately...

Feature: Snaps

Snaps is an all-time great segment. For best results, you need a show with more than two people on it. There are two keys to the bit: Two personalities on the show-and ONLY those two personalities...

Feature: The Secret

The Secret is a great way to award multiple prizes to listeners (movie tickets, etc). The premise is quite simple, but most of the audience will never figure it out. That means you can...

Feature: Censored Joke Of The Day

The Censored Joke of the Day is a great feature for the right personality and station. It fits more shows than you might think in a variety of formats. The joke can be salacious or...

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Feature: The Super Toot

The Super-Toot is a silly, fun and interactive feature that's perfect for Friday mornings or Friday afternoons. Dave Smiley and company came up with...