Friday, July 20, 2018

Feature: Music That Moves You

Music is a powerful force. It moves listeners, and connects strong emotions. When she was on the Melissa Etheridge Radio Show, Melissa built her personality around stories from and about music with a feature called Music...

Feature: 5 O’Clock Flashback

The 5 o'clock Flashback isn't a new idea, for sure, but here's a unique twist on an old idea that builds personality into a break and works as a cross-promotion for the morning show. It's...

Feature: Forgive and Forget

Listeners love stories. They are enthusiastically attracted to stories about others, if the story is presented with suspense. That's the "S" in my GIFS system of radio show performance. Here’s a fresh relationship Feature with...

Feature: The Topic Train

Climb on board, but be careful and be forewarned—The Topic Train is not for everyone! Elvis Duran does a great job wit hit, but It takes unique skills to make it work. The Topic Train deliberately...

Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of the Roses. Yet, if executed properly, it can deliver the same...

Feature: Group Therapy

Other People's Problems is great content for telling stories and involving listeners. Group Therapy is a branded feature concept that takes advantage of that interest. There are many ways to package it. Group Therapy Execution Promote: Tease...

Feature: Bored or On Board?

The great thing about Bored or On Board is that it creates a platform for air talent to present relevant content and topics quickly. You can execute this feature as a self-contained show feature...

Feature: 10 Second Sound Off

10 Second Sound Off is a great feature for spoken word formats (talk, sports, news) and high profile personality shows. In fact, Sound Off is an easy feature that can become a benchmark for just...

Feature: Stupid News

When stupid news is the topic, you'll never lack for content! but that doesn't mean you should just put the feature on the air. Many shows have turned oddball human interest or television kicker stories...

Relationship Feature: Deal Breakers

This relationship feature is effective in activating the audience to participate in a story. Deal Breakers works well for ensemble casts and can be great for solo shows as well. The story plays out through...

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