Tuesday, October 15, 2019

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. This is a great promotion and works on several levels: The...

Feature: What Are You Doing At The Courthouse

What Are You Doing At the Courthouse is a terrific feature. It's similar to the On the Street feature, but with a more precise and confined content container. The concept is so easy to execute,...

Feature: Good News

One of the reasons listeners tune in to radio is to escape from everyday life and hear something that makes them feel good. So a Good News feature makes sense. Why does it work? You...

Feature: Forgive and Forget

Listeners love stories. They are enthusiastically attracted to stories about others, if the story is presented with suspense. That's the "S" in my GIFS system of radio show performance. Here’s a fresh relationship Feature with...

Feature: The Phone Jibba

If a radio show can be known for just one thing, what would you choose? It's a pretty easy answer. Research proves making listeners laugh is the most valuable attribute of all characteristics on...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games you can play on the radio. It's sticky, drives tune in and won't break your budget. It's such a strong feature that many shows...

Feature: Group Therapy

Other People's Problems is great content for telling stories and involving listeners. Group Therapy is a branded feature concept that takes advantage of that interest. Most of the time, the stories presented will revolve around...

Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use those oddball human interest stories in the news and solicit interesting listener stories. The features is a...

Feature: Text The Truth

Text The Truth is a simple, short feature that's great for solo shows, or multi-personality casts. It's highly effective, but some shows are reluctant to do it because it's so easy to do. They think...

Feature: Breakfast Kids

For the right station, Breakfast Kids is absolutely gold on the air. If you target adult women, you should be doing it at least once a week. As you library of content builds, you can...

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How to Plan a Radio Stunt

Doing big stunts can be great fun. They create entertainment value for the audience and can generate media coverage that spreads your brand beyond...