Wednesday, October 28, 2020

Feature: War of the Roses

  War of the Roses is one of the best relationship features of all time. It's been around a while, and the name of the feature (taken from the movie of the same name) is...

Feature: What Are You Doing At The Courthouse

What Are You Doing At the Courthouse is a terrific feature. It's similar to the On the Street feature, but with a more precise and confined content container. The concept is so easy to execute,...

Relationship Feature: Deal Breakers

This relationship feature is effective in activating the audience to participate in a story. Deal Breakers works well for ensemble casts and can be great for solo shows as well. The story plays out through...

Feature: Theme Weeks

Special programming works. It’s promotable and stands out. It's well, special. In an over-communicated world filled with competition for attention, bundling content in an easily understood package is a great strategy. For radio personalities,...

Feature: Group Therapy

Other People's Problems is great content for telling stories and involving listeners. Group Therapy is a branded feature concept that takes advantage of that interest. This article explains how to execute and promote Group Therapy....

Feature: Tough Love Starring Siri and Alexa

Creating a radio show that is truly funny is hard. Especially being uniquely, organically funny consistently. If you have that, you have the #1 ingredient for successful, sustainable success on the air. Fortunately, here's...

Game: The 5-Headed Beast

This can be played as a weekly feature as well: The 5 Headed Beast is a play-along game that challenges the listener to answer five difficult trivia questions to win. It takes a typical trivia game...

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. In this article, I explain how to execute Hometown...

Feature: The Big Thank You

The Big Thank You is a heart-tugging feature that works for any show that seeks a warm, sensitive personality. It's a great way to tell stories provided by your audience, and has potential for your...

Feature: Second Date Update

Second Date Update is one of the strongest relationship features you can put on your show. It makes a great content container to tell a story, and can become your One Thing feature that you...

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Promotion: Wishes Come True

This can become as much of it's own brand as the station itself. Become known as the place where wishes, needs and fantasies become...