Thursday, December 12, 2019

Feature: Breakfast Kids

For the right station, Breakfast Kids is absolutely gold on the air. If you target adult women, you should be doing it at least once a week. As you library of content builds, you can...

Feature: Ask Me Anything

Ask Me Anything is a strong feature that can help build your character for your own cast members.  It could be a theme for having interesting guests on your show. If your show is...

Relationship Feature: Make Up For Your Mess Up

Make Up For Your Mess Up is a great feature that can fit many station formats, ranging from edgy rock to safe, family stations like Contemporary Christian. It's a positive spin on a relationship story,...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games you can play on the radio. It's sticky, drives tune in and won't break your budget. It's such a strong feature that many shows...

Feature: Forgive and Forget

Listeners love stories. They are enthusiastically attracted to stories about others, if the story is presented with suspense. That's the "S" in my GIFS system of radio show performance. Here’s a fresh relationship Feature with...

Feature: Tough Love Starring Siri and Alexa

Creating a radio show that is truly funny is hard. Especially being uniquely, organically funny consistently. If you have that, you have the #1 ingredient for successful, sustainable success on the air. Fortunately, here's...

Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use those oddball human interest stories in the news and solicit interesting listener stories. The features is a...

Feature: Text The Truth

Text The Truth is a simple, short feature that's great for solo shows, or multi-personality casts. It's highly effective, but some shows are reluctant to do it because it's so easy to do. They think...

Feature: Good News

One of the reasons listeners tune in to radio is to escape from everyday life and hear something that makes them feel good. So a Good News feature makes sense. Why does it work? You...

Relationship Feature: Deal Breakers

This relationship feature is effective in activating the audience to participate in a story. Deal Breakers works well for ensemble casts and can be great for solo shows as well. The story plays out through...

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