Friday, August 14, 2020

Feature: What Are You Doing At The Courthouse

What Are You Doing At the Courthouse is a terrific feature. It's similar to the On the Street feature, but with a more precise and confined content container. The concept is so easy to execute,...

Feature: Ask Me Anything

Ask Me Anything is a strong feature that can help build your character for your own cast members.  It could be a theme for having interesting guests on your show. If your show is...

Feature: Breakfast Kids

For the right station, Breakfast Kids is absolutely gold on the air. If you target adult women, you should be doing it at least once a week. As you library of content builds, you can...

Feature: Theme Weeks

Special programming works. It’s promotable, and stands out. It's well, special. In an over-communicated world filled with competition for attention, bundling content in an easily understood package is a great strategy. For radio personalities,...

Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use oddball human interest stories in the news and solicit interesting listener stories. In this article, I explain...

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to add more interest in a recurring feature like Is Anyone Listening...

Feature: Text The Truth

Text The Truth is a simple, short feature that's great for solo shows, or multi-personality casts. It's highly effective, but some shows are reluctant to do it because it's so easy to do. They think...

Relationship Feature: Deal Breakers

This relationship feature is effective in activating the audience to participate in a story. Deal Breakers works well for ensemble casts and can be great for solo shows as well. The story plays out through...

Feature: Second Date Update

Second Date Update is one of the strongest relationship features you can put on your show. It makes a great content container to tell a story, and can become your One Thing feature that you...

Feature: War of the Roses

  War of the Roses is one of the best relationship features of all time. It's been around a while, and the name of the feature (taken from the movie of the same name) is...

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Major Promotion: Cash For Christmas

When a personality can tug at the heart, listeners will never forget. When you combine that heart with cash for Christmas, you have the...