Thursday, April 18, 2019

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games you can play on the radio. It's sticky, drives tune in and won't break your budget. It's such a strong feature that many shows...

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. This is a great promotion and works on several levels: The...

Feature: The One That Got Away

The One That Got Away is a compelling relationship feature that connects with listeners emotionally because nearly everyone has a nagging curiosity of what could have been possible if they had made different decisions...

Feature: The Phone Jibba

If a radio show can be known for just one thing, what would you choose? It's a pretty easy answer. Research proves making listeners laugh is the most valuable attribute of all characteristics on...

Feature: Second Date Update

Second Date Update is one of the strongest relationship features you can put on your show. It makes a great content container to tell a story, and can become your One Thing feature that you...

Feature: Forgive and Forget

Listeners love stories. They are enthusiastically attracted to stories about others, if the story is presented with suspense. That's the "S" in my GIFS system of radio show performance. Here’s a fresh relationship Feature with...

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