Friday, November 27, 2020

Feature: Theme Weeks

Special programming works. It’s promotable and stands out. It's well, special. In an over-communicated world filled with competition for attention, bundling content in an easily understood package is a great strategy. For radio personalities,...

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to add more interest in a recurring feature like Is Anyone Listening...

Relationship Feature: Make Up For Your Mess Up

Make Up For Your Mess Up is a great feature that can fit many station formats, ranging from edgy rock to safe, family stations like Contemporary Christian or AC. In this article, I explain why...

Feature: Group Therapy

Other People's Problems is great content for telling stories and involving listeners. Group Therapy is a branded feature concept that takes advantage of that interest. This article explains how to execute and promote Group Therapy....

Feature: Tough Love Starring Siri and Alexa

Creating a radio show that is truly funny is hard. Especially being uniquely, organically funny consistently. If you have that, you have the #1 ingredient for successful, sustainable success on the air. Fortunately, here's...

Feature: Forgive and Forget

Listeners love stories. They are enthusiastically attracted to stories about others if the story is presented with suspense. That's the "S" in my GIFS system of radio show performance. Here’s a fresh relationship Feature...

Feature: Ask Me Anything

Ask Me Anything is a strong feature that can help build your character for your own cast members.  It could be a theme for having interesting guests on your show. If your show is...

Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use oddball human interest stories in the news and solicit interesting listener stories. In this article, I explain...

Feature: What Are You Doing At The Courthouse

What Are You Doing At the Courthouse is a terrific feature. It's similar to the On the Street feature, but with a more precise and confined content container. The concept is so easy to execute,...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games to play on the radio. It's sticky, drives tune in and won't break the budget. This article provides step by step details and...

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Feature: The One That Got Away

The One That Got Away is a compelling relationship feature that connects with listeners emotionally because nearly everyone has a nagging curiosity of what...