Friday, November 27, 2020

Feature: Theme Weeks

Special programming works. It’s promotable and stands out. It's well, special. In an over-communicated world filled with competition for attention, bundling content in an easily understood package is a great strategy. For radio personalities,...

Feature: What Are You Doing At The Courthouse

What Are You Doing At the Courthouse is a terrific feature. It's similar to the On the Street feature, but with a more precise and confined content container. The concept is so easy to execute,...

Feature: Text The Truth

Text The Truth is great for solo shows or multi-personality casts. It's highly effective, but some shows are reluctant to do it because it's so easy. They think there must be something wrong with...

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to add more interest in a recurring feature like Is Anyone Listening...

Feature: War of the Roses

  War of the Roses is one of the best relationship features of all time. It's been around a while, and the name of the feature (taken from the movie of the same name) is...

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The Truth About Radio P1s and Fans

The rating report is in. It looks like the station's cume is strong but P1's are down. Oh no! There's a problem with the...