Friday, July 20, 2018

Feature: Our Tune, Our Song

Many stations run a music feature designed to expand the perception for a deeper library than they really play. By creating an excuse to break format, listeners hear songs they haven't heard on the...

Feature: Music That Moves You

Music is a powerful force. It moves listeners, and connects strong emotions. When she was on the Melissa Etheridge Radio Show, Melissa built her personality around stories from and about music with a feature called Music...

Feature: Juke Box From Hell

Juke Box From Hell is just a music feature that lets you play a song you wouldn't ordinarily get to play. It can turn into a promotion with a grand prize or could just be...

Feature: 10 Words To Show Your Talent

When a guest comes on your show, what do you do with them? That's one of the biggest problems for many personalities. 10 Words to Show Your Talent is an idea that radio shows...

Feature: Time Machine

Any format can perform this feature, but it fits best on a station that plays more library material, or has older listeners who like to get nostalgic. Time Machine is exactly what it sounds...

Feature: I Know You by Your Music

This is one of those recurring features that adds mystery to your show and can cause listeners to talk about you or one of your cast members. I Know You By Your Music shows...

Feature: Back In The Day Double Play

This is a fairly common feature that adds to your music image while giving you the versatility to reach a little beyond your normal playlist. Back In the Day Double Play can be a good...

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How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance,...