Friday, July 20, 2018

Feature: War of the Roses

War of the Roses is one of the best relationship features of all time. It's been around awhile, and the name of the feature (taken from the movie of the same name) is a bit dated,...

Feature: Gets In Your Business

Relationship features are all about getting a compelling story on the air. There are many ways to do that, of course. But the difference between an average feature and a compelling one is when...

The Winning Structure To Perform a Relationship Feature

Listeners love eavesdropping on other people's problems. It's an escape for them, and it's a great way to get stories on the air. That's why relationship features like War of the Roses and Second Date Update are...

Feature: Relationship Reno

When a feature or promotion is measured by lives that are changed, the emphasis of the campaign takes on a different complexion. Relationship Reno is a positive alternative to relationship features such as Second...

Feature: Loser Line

The Loser Line is a classic bit that has been around for many years, but has made a strong comeback recently. This is best for stations targeting women, and usually is most effective for...

Feature: Put Your Man Where Your Mouth Is

Here's a new idea on an old twist that can has potential to become a key relationship feature for your show. Put Your Man Where Your Mouth Is adds an edge to a relationship conflict....

Feature: Second Date Update

Second Date Update is one of the strongest relationship features you can put on your show. It makes a great content container to tell a story, and can become your One Thing feature that you...

Feature: Love em Or Leave em

Love em or Leave em is a relationship feature that requires an outcome. It creates a serial story that listeners can follow to conclusion. The feature works anytime, and can be either a weekly feature...

Feature: Love Letters

It takes a special personality to pull this off. but if you have an opinionated, yet charming, and preferably female, talent, Love Letters is a great feature. It can work for Valentine's Day if you don't want...

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Promos That Rock Seminar on Demand

Promotion is one of the most important elements of a successful radio station or show. In the Promos That Rock seminar on demand, I...