Wednesday, December 19, 2018

Add Will They Or Won’t They To Interviews

Interviewing guests is hard. Really hard. Unless you're really good with guests, interviews can be deadly. But Will They Or Won't They is a technique that can add interest to interview segments by involving...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

Feature: The World According To (a Kid)

The World According To...is a weekly feature that spotlights the world through a kid's eyes. As kids features go, this is one of the more difficult ones to execute. It's really hard finding the...

Feature: Loser Line

The Loser Line is a classic bit that has been around for many years, but has made a strong comeback recently. This is best for stations targeting women, and usually is most effective for...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents on these important events. But why start and stop just at the beginning and...

Feature: Put Your Man Where Your Mouth Is

Here's a new idea on an old twist that can has potential to become a key relationship feature for your show. Put Your Man Where Your Mouth Is adds an edge to conflict in a...

Feature: I Can’t Take it Anymore

People love to complain, especially about other people. Don't believe that? Check your social media feeds. I Can't Take It Anymore is a feature that can fit many formats, from male targeted stations (rock,...

Feature: Text The Truth

Text The Truth is a simple, short feature that's great for solo shows, or multi-personality casts. It's highly effective, but some shows are reluctant to do it because it's so easy to do. They think...

Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of the Roses. Yet, if executed properly, it can deliver the same...

Feature: Second Date Update

Second Date Update is one of the strongest relationship features you can put on your show. It makes a great content container to tell a story, and can become your One Thing feature that you...

There are regular webinars for all Insiders members. Click below to reserve your spot now!