Friday, February 22, 2019

Feature: Missed Connections

Missed Connections is a feature used by many stations. Shows love it because there's  never-ending supply of content. Some shows perform it every day. Some once a week, and others bring it out on...

Feature: The One That Got Away

The One That Got Away is a compelling relationship feature that connects with listeners emotionally because nearly everyone has a nagging curiosity of what could have been possible if they had made different decisions...

Feature: Kids Quiz

Kids Quiz is a fun game to play and it keeps your audience glued to the radio, especially if you find the right kid(s). Kids are great on the air, and Kids Quiz is a...

Feature: Will You Lie For Me

Prank calls have great appeal for your audience, and can become a fusion-force tune-in appointment that drives your ratings success. But you have to have enough ideas to sustain them. And that can be...

Feature: Grown Ups Read Things They Wrote As Kids

Grown Ups Read Things They Wrote as Kids originated on CBC/Canada. And it's terrific content for the right show. This is a better fit for stations targeting adults, and shows that want to be...

How To Execute Prank Calls

Prank calls can make for funny entertainment on the air and that's what makes them one of the best One Thing features you can have on your show. Some shows build a franchise on the...

How Learning Theory Affects Programming

You may not have heard of the term learning theory, but when you understand how the audience becomes familiar with your content, it'll change how you program your radio station. Imagine this scenario: Your morning...

Feature: Time Machine

Any format can perform this feature, but it fits best on a station that plays more library material, or has older listeners who like to get nostalgic. Time Machine is exactly what it sounds...

Feature: Good, Bad, Interesting

Good, Bad, Interesting is an easy lister-participation feature. Many shows play it on Monday morning to get the phones started on a normally slow day. It works because it's simple for listeners. Once the calls start,...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

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Radio Personalities: How To Raise The Stakes In Breaks

Turning back time, the one thing many personalities would choose differently is building a solid background in theater. It may not be practical to...