Saturday, May 18, 2019

Manage Radio Features Like Disneyland Manages Rides

Broadcasters agonize over on-air  features. They love adding new ones, but often fail to move out the old. To stay out of programming ruts, PD's must manage radio features with discipline to keep the station from becoming...

Feature: Kids Jokes

Kids Jokes are hilarious. But only with the right kid telling them. Hearing a cute kid crack up telling kids jokes on the air can be a great feature, especially if you target adult women...

Feature: The Secret Phrase

The Secret Phrase is one method of turning service information (traffic, weather, news) into an entertaining segment by making it a game. It helps if your reporter has a personality, but many are somewhat stiff...

Feature: Ask Alexa

Ask Alexa is a hilarious daily feature that adds one of the most important elements to any radio show: Humor. Research proves that being funny and making the audience laugh are the most important attributes...

Feature: Missed Connections

Missed Connections is a feature used by many stations. Shows love it because there's  never-ending supply of content. Some shows perform it every day. Some once a week, and others bring it out on...

Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use those oddball human interest stories in the news and solicit interesting listener stories. The features is a...

Feature: Awards Show Parody

No matter which awards shows are taking place, you can have some fun with it on your show with your own awards show parody. It just takes a little creativity and time in the...

Feature: The Phone Jibba

If a radio show can be known for just one thing, what would you choose? It's a pretty easy answer. Research proves making listeners laugh is the most valuable attribute of all characteristics on...

Feature: Men are Scum

Men are Scum can be a great weekly relationship feature, especially if you target women. Well, actually, only if you target women! Stations targeting men should probably stay away from this one. The feature gets into...

Feature: Would You Rather

Would You Rather is a great game to play at parties, or at dinner, etc. and it's a lot of fun on the air. You’re probably familiar with the concept, where two options are presented...

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Air Check Interactivity

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just...