The Most Important Characteristic for Radio: Be Funny
Funny radio shows win. Analyze morning radio ratings for virtually any market and the top performers almost always are a show built around making listeners laugh. But did you ever wonder how important it...
The Four Rules of Funny
Funny doesn’t follow a formula, but there are elements of a joke that contribute to successful humor. That goes for stand up comedy, a joke from a friend or a segment on the radio....
Lottery Topics
When a lottery starts to build momentum, the public freaks out. It's almost as if winning a simple $10 or $15 million doesn't matter....
