Funny On Air

Have you ever wondered why most television situation comedies use a live studio audience or laugh tracks? There are several reasons. But the biggest reason is that laughing makes everything funnier. In this article, I...

White-haired Samuel Clemens was recognized for his power of celebrity and personality in establishing and spreading his brand. He was just an author with a down-home brand image. And he may be the key...

Funny radio shows win. Analyze morning radio ratings for virtually any market and the top performers almost always are a show built around making listeners laugh. But did you ever wonder how important it...

Nothing beats funny on the air. That's a fact. It's proven. But funny is an odd thing. You don’t have to have a funny line to be funny. And you don't have to be...

In research, listeners almost always respond that "a show that's funny" is the #1 trait they want from radio personalities. So it stands to reason that if you're funnier on air, you'll develop more fans. In this...