The Most Important Characteristic for Radio: Be Funny
Funny radio shows win. Analyze morning radio ratings for virtually any market and the top performers almost always are a show built around making listeners laugh. But did you ever wonder how important it...
You Don’t Have to Be Funny to Have a Funny Show
Nothing beats funny on the air. That's a fact. It's proven. But funny is an odd thing. You don’t have to have a funny line to be funny. And you don't have to be...
4 Ways to Be Funnier on Air
In research, listeners almost always respond that "a show that's funny" is the #1 trait they want from radio personalities. So it stands to reason that if you're funnier on air, you'll develop more fans.
In this...
7 Ways To Gain Listener Credibility
Every day, we tell listeners what we think of them. They can sense when we think of them as a large mass of audience....
