Mark Twain Helps You Learn To Be Funny
White-haired Samuel Clemens was recognized for his power of celebrity and personality in establishing and spreading his brand. He was just an author with a down-home brand image. And he may be the key...
The Most Important Characteristic for Radio: Be Funny
Funny radio shows win. Analyze morning radio ratings for virtually any market and the top performers almost always are a show built around making listeners laugh. But did you ever wonder how important it...
You Don’t Have to Be Funny to Have a Funny Show
Nothing beats funny on the air. That's a fact. It's proven. But funny is an odd thing. You don’t have to have a funny line to be funny. And you don't have to be...
4 Ways to Be Funnier on Air
In research, listeners almost always respond that "a show that's funny" is the #1 trait they want from radio personalities. So it stands to reason that if you're funnier on air, you'll develop more fans.
In this...
Help! Digital Growth Is Eating My Ratings
Good news! Radio stations are doing a better job of engaging listeners online and in social media. And there’s more and more content available...
