Saturday, January 23, 2021

The Most Important Characteristic for Radio: Be Funny

Funny radio shows win. Analyze morning radio ratings for virtually any market and the top performers almost always are a show built around making listeners laugh. But did you ever wonder how important it...

You Don’t Have to Be Funny to Have a Funny Show

Nothing beats funny on the air. That's a fact. It's proven. But funny is an odd thing. You don’t have to have a funny line to be funny. And you don't have to be...

4 Ways to Be Funnier on Air

In research, listeners almost always respond that "a show that's funny" is the #1 trait they want from radio personalities. So it stands to reason that if you're funnier on air, you'll develop more fans. In this...

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Major Promotion: Visit the Real Santa Claus

Every child knows that the real Santa Claus lives at the North Pole. And every child-and their parents-would want to visit Santa at his...