Tuesday, January 21, 2020

Game: Person Place Thing

Person Place Thing is a fun game to play that is perfect for playing along in the car. It's also a good tool to stretch listeners across stop sets. Playing Person Place Thing Playing is really...

Promotion: Last Prize Standing

Last Prize Standing is a great promotion that sounds a lot bigger than it actually is. It has aspects of The Last Contest, the classic KCBQ/San Diego promotion from the late 70s, which remains...

Game: Kids Quiz

Kids Quiz is a fun game to play and it keeps your audience glued to the radio, especially if you find the right kid(s). Kids are great on the air, and Kids Quiz is a...

Game: Are you Smarter Than (Personality)

Are You Smarter Than (name) is a fun game to play on the air, and it's a terrific daily feature that sets appointments with listeners.The game works well as a play along...

Game: You Can’t Lose

You Can’t Lose is a clever twist on a cash giveaway that adds personality and fun on the air. It could be a daily feature or a promotion campaign that runs for several weeks....

Game: Famous Couples

Famous Couples is a quick and easy game that can serve the purpose of giving away pairs of anything! It's ideal for handing out small prizes. You can play a round in a very short...

Contest: Secret Sound

Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion. It's best when the game hard to solve and stretches for...

Game: Split or Hit

Split or Hit is a fun game to use occasionally, especially if a key to your show is being on top of pop culture. It's also a good game to play as a solo show,...

Game: Get it Wrong

Get it Wrong challenges listeners in a very different way. This is a fun game because it forces the contestant to go against human nature. Get it Wrong forces contestants to do just what it says....

Feature: The Last Word

The Last Word is a great one for any format. It works for pop, rock and with a slightly different treatment, is a terrific feature on talk and sports stations. It's also fun to play with...

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Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's...