Friday, November 27, 2020

Game: The Great Debate

It's always fun to do play The Great Debate. Some stations call it the Master Debater Game or The (time) Fight. In this article, I explain how to play The Great Debate on-air. Including: Keys...

Game: Famous Couples

Famous Couples is a quick and easy game that can serve the purpose of giving away pairs of anything! It's ideal for handing out small prizes. You can play a round in a very short...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games to play on the radio. It's sticky, drives tune in and won't break the budget. This article provides step by step details and...

Game: Bracket Promotions

Every spring, the world turns collective attention to the NCAA college basketball tournament. Consumers invest time and attention filling out their bracket promotions, hoping to pick the winners in the pool of 64 teams...

How To Make Your Own Games

Playing games on the air is fun, adds character, and gets listeners involved, either as contestants or playing along on the air. There are a ton of games to choose from, but there's another...

Game: The Uh Game

The Uh Game used to be played on radio a lot and could make a strong comeback. Just because it's old doesn't mean it isn't fun! And it's a great game to play on solo shows. It...

Contest: Secret Sound

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion. In this article, I explain how to play The...

Game: 3 Word Movie Game

The 3 Word Movie is a simple, but good, game to play just about anytime. If you can establish it as a regular, recurring feature on the air, it can be a great game to...

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...

Game: Fake News/Fake Headline

Truth is often stranger than fiction! That's what Fake News is all about. Media companies (newspapers, magazines, websites, etc) compete for attention with outrageous headlines. This can turn into a daily feature. This article explains how...

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Play the Christmas Hits: And Here’s What Those Hits Are

Whether flipping to an all Christmas format or just adding songs to the existing format, radio programmers should follow one longstanding programming guideline. Play...