Hooks And Setups - Insiders Radio Network

The first seven seconds determine whether the listener stays or goes. That’s the moment between the mic opening and the…

Personal stories are terrific on the radio. It’s how you connect with the audience and become familiar, then loved. But…

The art of sharing a personal story on the air is to make the audience think you’re relating a personal…

Think about this for a moment. The most intimate connection a radio personality can create with a listener often happens…

The fastest man in history credits his dominance to a deceptively simple idea. Usain Bolt doesn’t talk about perfect form,…

Some personalities consistently strive for excellence. They work hard to be at the top of their craft and always seek…

You’re coming out of a song. The listener is singing along, vibing in the car, or barely paying attention as…

You ever hear a newscast open with: “Today, the city council is meeting in closed session to discuss budget overruns…

There’s one moment in every segment and interview that ensures success. It happens sooner than you think. The make or…

The best piece of advice for any performer working with a guest is to start fast. By the time you…