Saturday, November 17, 2018

How a Compelling Hook Inspires Curiosity

The difference in being ignored on the air and actually being heard is often a small thing. Even the greatest content or story is wasted if the audience has tuned out. And the difference...

The 7 Second Challenge

7 seconds. It goes by fast. But that's exactly how much time personalities have to win listener attention when launching a talk break or changing a topic. I call it the 7 Second Challenge. Because...

This Simple Adjustment Makes External Hooks

What's the difference in a break that fails and one that succeeds? We know from research that breaks have to start fast if they're to have any chance. that's the 7 second challenge. Yet...

The High Risk Zone of Every Talk Break

Do you know why a program director puts a limit on talk breaks? They're usually not just trying to show who's boss. There is usually a good reason. Because every time a talk break...

Fast and Easy Tips to Improve Opening Lines (Hooks)

How are those opening lines working for you? This isn't a list of cheesy lines to pick up women or guys, though that can be a great segment on the air. You may want to...

8 Emotions To Target In The Hook

Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn't mean they'll be compelled...

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Stretch Your Contest Budget: Create a Listener Experience

Many times, program directors and promotion managers are trapped in thinking that everything the station does has to be larger than life, over-the-top promotions...