Sunday, October 2, 2022

Perform Like Usain: Start Fast To Win The Race for Attention!

Usain Bolt is the fastest human being in history. The key to his amazing achievements: Start fast. This is good advice for any brand, including personality radio shows. In this article, I share the importance...

5 Types of Hooks to Improve Opening Lines

How is that collection of opening lines working out? This isn't a list of cheesy lines to pick up women or guys, though that can be a great segment on the air. You may want...

How a Compelling Hook Inspires Curiosity

The difference between being ignored and heard is often a small thing. Even the greatest story is wasted if the audience has tuned out. And the difference between getting a listener to lean in...

Quick, Easy Ways to Test Hooks And Teases

A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement. That's why successful online sites go to great lengths to...

How to Shake Hands on the Air

Many air personalities are rude. In the interest of brevity, they rush into content to get off to a quick start. Quickstarts are great, but not when it's at the expense of connection. And...

8 Emotions To Target In The Hook

Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn't mean listeners will be...

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Promotion: Babies On Board

If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the audience, find new listeners...
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