Hooks

Start Fast With Fewer Words To Win The Attention Race

Usain Bolt is the fastest human being in history. He describes the key to his amazing achievements in two words: Start fast. This is good advice for any brand because the setup is the...

What You Can Learn From Great Opening Lines

Books can be captivating through compelling characters, colorful language, or an exciting plot, but a handful of books grab attention with the first line or two. The hook is the gateway to engagement, and...

Five Ways To Find a Clever Hook

The opening line is your first and best chance to grab a listener's attention. The spark ignites interest and sets the tone for a story, feature, or entire segment. Like a powerful opening scene...

Master The Setup Seminar on Demand

The Master, The Set Up Seminar is a thorough guide explaining how to capture attention, engage audiences, and inspire passion by starting quickly so your content can succeed. After watching the seminar, download the Master...

Mastering The Setup Q&A

The Mastering The Setup seminar is one of the most popular seminars we've ever offered. It has inspired a lot of questions. In this Mastering The Setup Q&A, Tracy Johnson answers all of the...

Download: Mastering The Setup Hooks Template

Use this template to create dynamic hooks that work every time. Follow the prompts and get every segment off to a fast start. Full details on how to use this template are explained in the...

It’s All About The Hook Seminar on Demand

If the hook doesn't get attention, listeners won't be there for the payoff. It's All About The Hook shows you how to get off to a fast start. https://youtu.be/chDeO9Lz9es

The 7 Second Challenge

7 seconds go by quickly. But that's exactly how much time personalities have to keep the listener's attention when launching a talk break or changing a topic. The 7 Second Challenge is a real...

This Simple Adjustment Makes External Hooks

What's the difference between a talk segment that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That's the 7-second challenge....

5 Types of Hooks to Improve Opening Lines

How is that collection of opening lines working out? This isn't a list of cheesy lines to pick up women or guys, though that can be a great segment on the air. You may want...
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