Sunday, March 24, 2019

This Simple Adjustment Makes External Hooks

What's the difference in a break that fails and one that succeeds? We know from research that breaks have to start fast if they're to have any chance. that's the 7 second challenge. Yet...

Quick, Easy Ways to Test Hooks

A headline on an online post is designed to cause users to take action. If it's not provocative enough to earn a click, the publisher won't win engagement. That's why successful online sites go to...

8 Emotions To Target In The Hook

Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn't mean they'll be compelled...

The High Risk Zone of Every Talk Break

Do you know why a program director puts a limit on talk breaks? They're usually not just trying to show who's boss. There is usually a good reason. Because every time a talk break...

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3 Keys To Details In Storytelling

The difference in a great story and an average story often comes down to details. Details can advance a story and make it come...