Tuesday, September 25, 2018

8 Emotions To Target In The Hook

Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn't mean they'll be compelled...

Quick, Easy Ways to Test Hooks

A headline on an online post is designed to cause users to take action. If it's not provocative enough to earn a click, the publisher won't win engagement. That's why successful online sites go to...

This Simple Adjustment Makes External Hooks

What's the difference in a break that fails and one that succeeds? We know from research that breaks have to start fast if they're to have any chance. that's the 7 second challenge. Yet...

Stories Need a Context. Randomness Doesn’t Work

A morning show client launched a break by immediately cutting right to the heart of the story. It started fast. On the surface, there were things to like about the effort. But the break...

The 7 Second Challenge

7 seconds. It goes by fast. And that's exactly how much time personalities have to get listener attention when launching a talk break or changing a topic. I call it the 7 Second Challenge. Because...

Produce Like Usain Bolt: Start Fast

Usain Bolt is the fastest human being in history. The key to his amazing achievements: Start fast. This lesson from an Olympic champion can help market your brand. Bolt won a 3 gold medals in the...

The Science of Stories: 5 Storytelling Steps

There's an art to relating a personal experiences on the air. But every art is governed by some principles and laws. There's also a science to storytelling. The science is in the structure of...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Feature: Group Therapy

Other People's Problems is great content for telling stories and involving listeners. Group Therapy is a branded feature concept that takes advantage of that...