Wednesday, November 13, 2019

This Simple Adjustment Makes External Hooks

What's the difference in a break that fails and one that succeeds? We know from research that breaks have to start fast if they're to have any chance. that's the 7 second challenge. Yet...

How a Compelling Hook Inspires Curiosity

The difference in being ignored on the air and actually being heard is often a small thing. Even the greatest content or story is wasted if the audience has tuned out. And the difference...

6 Types of Hooks & Tips to Improve Opening Lines

How are those opening lines working for you? This isn't a list of cheesy lines to pick up women or guys, though that can be a great segment on the air. You may want to...

Quick, Easy Ways to Test Hooks And Teases

A headline on an online post is designed to cause users to take action. If it's not provocative enough to earn a click, the publisher won't win engagement. That's why successful online sites go...

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A List of Things To Never Say Or Do On The...

How many times have you been told, "Never say this"? Usually, I hate lists like that. It seems simplistic, and well, list-y. But I'll make...