Sunday, July 12, 2020

Quick, Easy Ways to Test Hooks And Teases

A headline on an online post is designed to cause users to take action. If it's not provocative enough to earn a click, the publisher won't win engagement. That's why successful online sites go...

The 7 Second Challenge

7 seconds. It goes by fast. But that's exactly how much time personalities have to win listener attention when launching a talk break or changing a topic. I call it the 7 Second Challenge. Because...

How a Compelling Hook Inspires Curiosity

The difference in being ignored on the air and actually being heard is often a small thing. Even the greatest content or story is wasted if the audience has tuned out. And the difference...

8 Emotions To Target In The Hook

Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn't mean they'll be compelled...

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This Is How Entertainment News Should Sound

There are many ways to present entertainment news on the radio. Each station airing this feature puts their unique personality on it. But there are basics...