Sunday, July 21, 2019

Why Hooks Matter: The High Risk Zone of Every Talk Break

Do you know why a program director puts a limit on talk breaks? They're usually not just trying to show who's boss. There is usually a good reason. Because every time a talk break...

The 7 Second Challenge

7 seconds. It goes by fast. But that's exactly how much time personalities have to win listener attention when launching a talk break or changing a topic. I call it the 7 Second Challenge. Because...

How a Compelling Hook Inspires Curiosity

The difference in being ignored on the air and actually being heard is often a small thing. Even the greatest content or story is wasted if the audience has tuned out. And the difference...

This Simple Adjustment Makes External Hooks

What's the difference in a break that fails and one that succeeds? We know from research that breaks have to start fast if they're to have any chance. that's the 7 second challenge. Yet...

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Game: Person Place Thing

Person Place Thing is a fun game to play that is perfect for playing along in the car. It's also a good tool to...