Saturday, May 18, 2019

Why Hooks Matter: The High Risk Zone of Every Talk Break

Do you know why a program director puts a limit on talk breaks? They're usually not just trying to show who's boss. There is usually a good reason. Because every time a talk break...

Quick, Easy Ways to Test Hooks

A headline on an online post is designed to cause users to take action. If it's not provocative enough to earn a click, the publisher won't win engagement. That's why successful online sites go to...

The 7 Second Challenge

7 seconds. It goes by fast. But that's exactly how much time personalities have to win listener attention when launching a talk break or changing a topic. I call it the 7 Second Challenge. Because...

This Simple Adjustment Makes External Hooks

What's the difference in a break that fails and one that succeeds? We know from research that breaks have to start fast if they're to have any chance. that's the 7 second challenge. Yet...

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Make Information A Tune In Seminar on Demand

The world moves fast. Information is here today and gone tomorrow. The cycle turns over quickly. Content has a short shelf life. Information is...