Tuesday, March 31, 2020

The 7 Second Challenge

7 seconds. It goes by fast. But that's exactly how much time personalities have to win listener attention when launching a talk break or changing a topic. I call it the 7 Second Challenge. Because...

8 Emotions To Target In The Hook

Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn't mean they'll be compelled...

How a Compelling Hook Inspires Curiosity

The difference in being ignored on the air and actually being heard is often a small thing. Even the greatest content or story is wasted if the audience has tuned out. And the difference...

It’s All About The Hook Seminar on Demand

The first step in storytelling is the most important. It's the hook! Discover the power of a great opening line, and how a strong hook can add up to five times the engagement for any break...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

How Learning Theory Affects Programming

You may not have heard of the term learning theory, but when you understand how the audience becomes familiar with your content, it'll change...