Sunday, July 3, 2022

How a Compelling Hook Inspires Curiosity

The difference between being ignored and heard is often a small thing. Even the greatest story is wasted if the audience has tuned out. And the difference between getting a listener to lean in...

It’s All About The Hook Seminar on Demand

What is more important for a radio personality: Great content or great hooks? The answer seems obvious, but it’s not. The key to a great segment is starting with a strong hook. Otherwise, listeners...

Perform Like Usain: Start Fast To Win The Race for Attention!

Usain Bolt is the fastest human being in history. The key to his amazing achievements: Start fast. This is good advice for any brand, including personality radio shows. In this article, I share the importance...

8 Emotions To Target In The Hook

Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn't mean listeners will be...

Quick, Easy Ways to Test Hooks And Teases

A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement. That's why successful online sites go to great lengths to...

What You Can Learn From Great Opening Lines

Books can be captivating, whether through compelling characters, colorful language, or an exciting plot. But a handful of books grab attention with the very first line or two. And there are some excellent lessons...

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This Commercial Free Strategy Works!

Many radio stations strive for success by manipulating stop sets to allow for longer commercial-free sweeps in the market's most listened-to quarter hours. Does...
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