Sunday, July 3, 2022

How a Compelling Hook Inspires Curiosity

The difference between being ignored and heard is often a small thing. Even the greatest story is wasted if the audience has tuned out. And the difference between getting a listener to lean in...

What You Can Learn From Great Opening Lines

Books can be captivating, whether through compelling characters, colorful language, or an exciting plot. But a handful of books grab attention with the very first line or two. And there are some excellent lessons...

Quick, Easy Ways to Test Hooks And Teases

A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement. That's why successful online sites go to great lengths to...

8 Emotions To Target In The Hook

Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn't mean listeners will be...

This Simple Adjustment Makes External Hooks

What's the difference between a talk segment that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That's the 7-second challenge....

How to Shake Hands on the Air

Many air personalities are rude. In the interest of brevity, they rush into content to get off to a quick start. Quickstarts are great, but not when it's at the expense of connection. And...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

9 Ways to Market Your Brand at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win...
0:00
0:00